Business Development Director

4 days ago

White Plains, New York, United States Always Compassionate Home Care, Inc. Full time
Job Title:

Director of Business Development and General Manager

Job Summary:

We are seeking a highly skilled and experienced professional to lead our business development initiatives and oversee the day-to-day operations of our White Plains office. The ideal candidate will have a strong background in marketing, business development, and operations management, with a proven track record of success in the healthcare industry.

Key Responsibilities:
  • Develop and execute a strategic vision for business development and partnerships.
  • Create and implement comprehensive marketing plans to promote home care services.
  • Analyze market trends and identify target demographics to tailor marketing campaigns effectively.
  • Build and maintain relationships with community organizations, healthcare providers, and other potential referral sources.
  • Represent the organization at community events, health fairs, and networking functions to raise awareness about home care services.
  • Develop and oversee initiatives to generate leads and convert them into clients.
  • Oversee daily operations of White Plains office site.
  • Provide training and supervision to office staff to ensure they have the skills and knowledge to effectively promote home care services.
  • Monitor and analyze the effectiveness of marketing campaigns and outreach efforts. Prepare and present reports on marketing performance to senior management.
Requirements:
  • Bachelor's degree in marketing, business administration, healthcare management, or a related field is typically required; a master's degree preferred.
  • Strong knowledge of home care marketing principles and strategies.
  • Knowledge of regulations associated with a Licensed Home Care Services Agency.
  • Proven experience in leading and managing a team.
  • Strong organizational and project management skills.
  • Ability to build and maintain professional relationships with community partners and referral sources.
  • Networking skills to expand the organization's reach and influence.
  • Ability to analyze market trends, campaign performance, and other data to inform decision-making.
  • Understanding of the home care industry, including services offered, regulations, and market challenges.
  • Familiarity with healthcare terminology and practices.
  • Several years of experience in marketing, particularly within the healthcare sector, with a proven track record of successful campaigns and outreach initiatives.
Benefits:
  • Health insurance
  • Vision/Dental coverage
  • 401K
  • AFLAC
  • PTO

Always Compassionate Home Care, Inc. is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, status as a parent, national origin, age, disability (physical or mental), family medical history or genetic information, political affiliation, military service, or any other non-merit based factors protected federal, state, or local law. We are committed to creating a diverse and inclusive work environment that values and respects the contributions of all employees and applicants for employment.

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