Senior Vice President of Media Product Solutions

2 weeks ago


Baltimore, Maryland, United States Merkle Full time
Company Overview

Merkle stands as a premier global performance marketing agency dedicated to crafting personalized customer experiences through strategic data utilization. With a robust focus on analytics, technology, and data, Merkle partners with Fortune 1000 companies and nonprofit organizations to elevate their customer engagement. The agency excels in performance media, customer experience, loyalty, and marketing technology, distinguishing itself within the industry. Headquartered in Columbia, Maryland, Merkle boasts a workforce of over 9,600 employees across various global locations.

Position Overview

In the role of **Senior Vice President of Product Solutions, Media** at Merkury, the global identity and data platform of Dentsu, you will be instrumental in propelling revenue and market expansion for the organization. Working closely with leaders in Growth and Client Services, you will facilitate the integration of the Merkury Media platform into emerging business ventures across diverse media agencies within Dentsu.

Your responsibilities will encompass managing media RFP initiatives, comprehending client media planning methodologies, and formulating audience strategies driven by data utilizing the Merkury platform. You will serve as the primary authority on Merkury Media, creating compelling presentations and demonstrations to highlight the platform's features and benefits.

In collaboration with clients, product teams, and media experts, you will evaluate client requirements and customize solutions to optimize their media strategies. This position presents a remarkable opportunity to lead innovation within the media identity and data platform sector.

Qualifications
  • Bachelor's degree in business, marketing, or analytics
  • A minimum of 8 years of experience in ad-tech or agency audience/platform sales
  • Deep understanding of identity and data solutions relevant to media
  • Experience with DMPs, DSPs, and data-driven companies
  • Demonstrated success in developing product pricing and contractual agreements
Additional Information

The compensation for this role is competitive and commensurate with experience. Comprehensive benefits, including medical, dental, vision, 401(k) matching, and paid time off, are also provided. Become part of Dentsu, a global leader in growth and transformation, and contribute to impactful solutions for clients worldwide.



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