Senior Vice President of Media Product Solutions

1 week ago

Baltimore, Maryland, United States Merkle Full time
Company Overview

Merkle stands as a premier global performance marketing agency dedicated to crafting personalized customer experiences through data-centric strategies. With a robust focus on analytics, technology, and data, Merkle partners with Fortune 1000 companies and nonprofit organizations to elevate their customer engagement. The agency's proficiency in performance media, customer experience, loyalty, and marketing technology distinguishes it within the sector. Based in Columbia, Maryland, Merkle boasts a workforce of over 9,600 employees and operates across various global locations.

Role Overview

In the capacity of Senior Vice President of Product Solutions for Media at Merkury, the worldwide identity and data platform of Dentsu, you will be instrumental in propelling revenue and market expansion for the organization. Working closely with leaders in Growth and Client Services, you will facilitate the integration of the Merkury Media platform into new business avenues across diverse media agencies within Dentsu.

Your responsibilities will encompass managing media RFP opportunities, comprehending client media planning methodologies, and formulating audience strategies driven by data utilizing Merkury's platform. You will serve as the primary authority on Merkury Media, developing compelling presentations and demonstrations to highlight the platform's features.

Key Responsibilities
  • Assess client requirements and customize solutions to enhance their media strategies.
  • Collaborate with clients, product teams, and media experts to ensure alignment with client goals.
  • Drive innovative approaches within the media identity and data platform sector.
Qualifications
  • Bachelor's degree in business, marketing, or analytics.
  • A minimum of 8 years of experience in ad-tech or agency audience/platform sales.
  • In-depth knowledge of identity and data solutions for media.
  • Experience with DMPs, DSPs, and data-centric organizations.
  • Demonstrated success in developing product pricing and contractual agreements.
Additional Information

The compensation for this role is competitive and commensurate with experience. Comprehensive benefits including medical, dental, vision, 401(k) matching, and paid time off are provided. Become part of Dentsu, a global frontrunner in growth and transformation, and contribute to impactful solutions for clients worldwide.

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