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Senior Vice President of Marketing

2 months ago

Baltimore, Maryland, United States Real Time Medical Systems Full time
Job Overview

Position: Senior Vice President of Marketing

Work Arrangement: Remote with frequent travel

Reports to: Chief Executive Officer

Classification: Exempt

Position Summary

Real Time Medical Systems is in search of a Senior Vice President of Marketing to lead our marketing efforts, focusing on transforming senior care through innovative, technology-driven, value-based solutions. This role will oversee marketing strategies and initiatives aimed at long-term care, assisted living, and other significant market segments.

Key Responsibilities

  • Direct and implement comprehensive marketing strategies to enhance brand visibility for Real Time Medical Systems products within target markets:

- Owners and operators of Long-term Care (LTC) and Assisted Living Facilities (ALF),

- Executive Directors, Chairpersons, and key personnel of LTC and ALF Associations,

- National and State Nursing Home and ALF associations,

- Elected officials and appointed leaders at State and Federal levels, along with policy advisors and regulatory staff.

  • Develop and present a detailed marketing plan and budget.
  • Initiate go-to-market strategies to boost Marketing Qualified Leads (MQLs), including digital marketing campaigns, thought leadership, public relations, advertising, sponsorships, and proposals.
  • Design and manage external marketing materials and presentations to support sales efforts.
  • Identify, plan, and execute participation in key national and regional industry conferences to showcase the company and its offerings.
  • Coordinate public relations efforts with industry publications and local media.
  • Build strong relationships with internal stakeholders to ensure marketing initiatives align with the company’s growth objectives and return on investment (ROI) targets.
  • Stay updated on industry trends, competitor activities, and customer insights to drive innovation and refine marketing strategies.
  • Lead projects effectively, starting with a small team and expanding as necessary.
  • Implement the outlined strategies within an aggressive timeline.

Required Skills

  • Proven experience in marketing within healthcare systems.
  • A minimum of 10 years in leadership and team management roles.
  • Demonstrated success in executing marketing strategies in competitive environments.
  • Experience in content creation and marketing communications.
  • Ability to deliver engaging presentations to large and small groups.
  • Strong knowledge of health and patient care facilities.
  • Experience in post-acute or long-term care is highly desirable.
  • Exceptional communication skills.
  • Strong ethical standards.
  • Team-oriented with a positive outlook.
  • Bachelor’s degree in a relevant field preferred.

Working Conditions

This position allows for remote work; however, it requires frequent travel.

Physical Requirements

Ability to remain in a stationary position for extended periods, often sitting. Minimal lifting of 5-10 pounds of office-related materials may be required.

Direct Reports

Marketing team members.