Head of Comprehensive Marketing Strategy

2 weeks ago

New York, New York, United States Summer Health Full time
Position Overview

About Us
Summer Health is dedicated to fostering the healthiest generation by providing 24/7 text-based access to pediatric healthcare. We believe that every family deserves swift, dependable, and trustworthy access to medical services whenever and wherever they need it, with the goal of enhancing health outcomes for millions of children.

Role Summary
As the marketing lead, you will embody a passion for our mission and thrive in an early-stage startup environment. Your role will involve narrating the story of Summer Health to both consumers and B2B partners. This comprehensive marketing position requires on-site collaboration with our team and demands strategic thinking, execution, adaptability, and a commitment to our shared mission. You will spearhead, manage, and implement all facets of the company's marketing strategy and initiatives, working closely with various teams, including clinical and product departments, to engage both new and existing members. Additionally, you will support growth by developing a strategic marketing plan across paid, owned, and earned channels.

Key Responsibilities

  • Develop and enhance the Summer Health brand by gaining a profound understanding of our consumers and their needs.
  • Oversee responsibilities across brand strategy, community engagement, content creation, partnerships, performance metrics, lifecycle marketing, analytics, and social media.
  • Define our content strategy and community initiatives, ensuring the right narratives reach the appropriate audiences through diverse channels.
  • Implement ROI-positive market strategies across various channels to stimulate user growth.
  • Lead a team of full-time and part-time contributors in content, social media, and paid marketing.
  • Establish and execute lifecycle marketing strategies that promote retention through engagement and personalization.
  • Make data-driven decisions and provide key marketing analyses to the business.
  • Collaborate closely with the product team on market and customer research to guide business, product, and marketing strategies.
  • Discover innovative ways to delight everyone who interacts with our brand.
  • Foster a collaborative relationship between marketing and the broader organization.

Required Qualifications

  • Deep customer focus: a thorough understanding of our customers and a commitment to finding new ways to reach and support them.
  • Analytical, data-driven mindset with proficiency in dashboards, reporting, and KPI measurement.
  • 8+ years of marketing experience, including a minimum of 3 years in an early-stage startup environment.
  • Proven leadership capabilities with at least 2 years of management experience and a history of building high-performing teams in dynamic settings.
  • Structured thinker with a demonstrated ability to design and implement scalable growth and marketing strategies.
  • Exposure to various marketing disciplines: brand, product, growth, lifecycle, public relations, community engagement, social media, etc.
  • Strong understanding of consumer insights and a customer-centric approach.
  • Experience in collaborating with freelancers and agencies to optimize output.
  • Effective communicator and collaborator who values feedback and ideas from team members.

What We Seek
We are looking for someone who is deeply passionate about the challenges we aim to address. Engage with our product, understand our customers, and provide insights on what resonates and what does not. Be prepared to discuss strategies for dominating the pediatric market and becoming a leading player in the industry. Bring innovative ideas and a competitive spirit to excel.

Benefits

  • Competitive Salary: Compensation will be based on experience and expertise.
  • Equity Options: All offers include significant stock options.
  • Flexible PTO: Take time off as needed.
  • Health Insurance: We cover 75% of your premium and 50% for dependents.
  • Dental and Vision Coverage: 100% premium coverage for you and dependents.
  • One Medical Membership: Access to a members-only medical concierge platform at no cost.
  • Retirement Savings: 401(k) plan available.
  • Workstation Stipend: One-time $250 stipend for your work environment needs.
  • Book Club Lunches: Monthly reimbursement for lunch and an audible subscription to discuss books with colleagues.
  • Parental Leave: Twelve weeks of paid leave after one year of service.

Compensation Range: $160K - $180K

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