Head of Marketing Strategy

2 weeks ago


New York, New York, United States Morgan Ryder Full time

Director of Marketing

Specialized Equipment

North America East Coast

Are you an experienced marketing leader with a strong interest in specialized equipment? Do you excel in crafting innovative marketing strategies and executing essential marketing initiatives? If this resonates with you, we have an exciting opportunity available.

Morgan Ryder is a prominent provider of top-tier specialized equipment, committed to supporting military, law enforcement, and outdoor enthusiasts. Their dedication to quality and innovation has established them as a reliable name in the sector.

Key Responsibilities:

  • Strategic Leadership: Formulate and execute comprehensive marketing strategies that align with organizational objectives and promote growth.
  • Market Analysis: Perform in-depth market research and analysis to uncover opportunities and maintain a competitive edge.
  • Brand Development: Enhance the brand's visibility through creative campaigns, ensuring uniformity across all platforms.
  • Digital Marketing: Oversee digital marketing initiatives, optimizing online visibility and utilizing social media, SEO, and email outreach.
  • Product Launches: Strategize and implement successful product launches, collaborating with cross-functional teams for smooth execution.
  • Customer Engagement: Cultivate and sustain robust relationships with clients, boosting loyalty and encouraging repeat business.
  • Team Management: Recruit, guide, and motivate a marketing team, nurturing a culture of creativity and excellence.
  • Budget Oversight: Effectively manage the marketing budget, ensuring optimal return on investment for all marketing endeavors.

Requirements:

  • Demonstrated experience in Marketing or a comparable senior position within the specialized equipment or related sectors.
  • Strong strategic acumen and capability to implement marketing plans from inception to execution.
  • Experience in transforming and enhancing the marketing function within a similar organization.
  • Proficiency in digital marketing, encompassing social media, SEO, and email outreach.
  • Exceptional leadership, communication, and interpersonal abilities.
  • Capacity to analyze market trends and convert them into actionable strategies.
  • Experience in managing and mentoring a diverse marketing team.
  • A genuine passion for specialized equipment and a comprehensive understanding of the target market.


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