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Head of Marketing Strategy

2 months ago

New York, New York, United States Morgan Ryder Full time

Marketing Director

Specialized Equipment Sector

North America - Eastern Region

Are you an experienced marketing leader with a strong interest in specialized equipment? Do you excel in crafting innovative marketing strategies and executing essential marketing initiatives? If so, this opportunity may be ideal for you.

Morgan Ryder is a prominent provider of high-quality specialized equipment, committed to serving various sectors including military, law enforcement, and outdoor enthusiasts. Their dedication to quality and innovation has established them as a reputable name in the market.

Key Responsibilities:

  • Strategic Oversight: Formulate and execute comprehensive marketing strategies that align with corporate objectives and stimulate growth.
  • Market Research: Perform in-depth market analysis to uncover opportunities and maintain a competitive edge.
  • Brand Enhancement: Strengthen the brand's presence through creative campaigns, ensuring uniformity across all platforms.
  • Digital Strategy: Spearhead digital marketing initiatives, enhancing online visibility and utilizing social media, SEO, and email outreach.
  • Product Introductions: Organize and manage successful product launches, collaborating with various teams for effective execution.
  • Client Relations: Build and sustain robust relationships with clients, fostering loyalty and encouraging repeat business.
  • Team Leadership: Recruit, guide, and motivate a marketing team, promoting a culture of innovation and excellence.
  • Financial Management: Oversee the marketing budget efficiently, ensuring optimal return on investment for all marketing endeavors.

Requirements:

  • Demonstrated experience in a senior marketing role within the specialized equipment or a related field.
  • Strong strategic mindset with the ability to implement marketing plans from inception to completion.
  • Experience in transforming and enhancing the marketing function within a comparable organization.
  • Proficiency in digital marketing, including social media, SEO, and email campaigns.
  • Exceptional leadership, communication, and interpersonal abilities.
  • Capability to analyze market trends and convert them into actionable marketing strategies.
  • Experience in managing and mentoring a diverse marketing team.
  • A genuine passion for specialized equipment and a thorough understanding of the target audience.