Director of Competitive Strategy

7 days ago


American Fork, Utah, United States Domo Full time
About the Role

We are seeking a highly skilled Senior Manager to lead our Competitive Intelligence function and drive strategic initiatives to support our company's primary goals.

Key Responsibilities
  • Leadership and Strategy
    • Lead the Competitive Committee, comprising leaders from Product, Revenue, Marketing, and Ecosystem, to drive competitive strategy and insights;
    • Develop and execute a comprehensive Competitive Intelligence plan aligned with Domo's strategic objectives;
    • Provide thought leadership on competitive trends, market dynamics, and emerging technologies to inform company strategy.
  • Competitive Analysis
    • Conduct in-depth analysis of competitors' products, services, and market strategies, including primary research;
    • Monitor and report on competitive activities, market trends, and industry developments;
    • Develop content & collateral (field enablement, marketing copy, etc.) and recommendations to enhance Domo's competitive positioning.
  • Stakeholder Collaboration
    • Partner with Product teams to align competitive insights with product development and innovation;
    • Work closely with Revenue teams to support sales strategies and positioning;
    • Collaborate with Marketing to craft compelling messaging and go-to-market strategies that differentiate Domo from competitors;
    • Engage with Ecosystem teams to identify opportunities for partnerships and integrations.
  • Strategic Goals Support
    • Support Ecosystem team by helping to identify market opportunities and building necessary enablement content for partnership efforts;
    • Develop strategies to support Consumption migration by defining positioning strategies and educating Field and Customers accordingly;
    • Influence adoption through better positioning of Domo with our customer base, including identification of use case paradigms that are differentiated for Domo.
  • Reporting and Communication
    • Develop and present regular reports on competitive landscape, market opportunities, and strategic recommendations;
    • Communicate insights and strategies effectively to senior leadership and key stakeholders.


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