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Head of Marketing

2 months ago

San Francisco, California, United States Voda Cleaning & Restoration of Baton Rouge Full time
Job Title: Head of Marketing

We are seeking a highly skilled and experienced Head of Marketing to join our team at Voda Cleaning & Restoration of Baton Rouge. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:
  • Develop and Implement Marketing Strategy: Create and execute a multi-channel marketing strategy that aligns with our business goals, including brand positioning, demand generation, customer acquisition, and retention.
  • Lead and Mentor Marketing Team: Lead and mentor a growing marketing team, fostering a culture of creativity, collaboration, and high performance.
  • Elevate and Maintain Brand Presence: Elevate and maintain a strong, consistent brand presence across all channels, including digital, content, PR, events, and social media.
  • Drive Demand Generation: Oversee the creation and execution of campaigns that generate leads and drive customer acquisition, using data-driven approaches to optimize ROI.
  • Lead Content Strategy: Lead content strategy, ensuring the production of high-quality, engaging content that resonates with our target audience.
  • Collaborate with Product Teams: Collaborate with product teams to effectively communicate the value of our solutions to the market, including positioning, messaging, and go-to-market strategies.
  • Monitor and Analyze Marketing Performance: Monitor, analyze, and report on marketing performance, using insights to refine strategies and drive continuous improvement.
  • Manage Marketing Budget: Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
Requirements:
  • Proven 10-years experience in marketing, with a proven track record in a leadership role, ideally within a service-based or tech company, encompassing both B2B and B2C domains.
  • Exceptional Communication: Strong written and verbal skills for simplifying complex ideas into clear, concise messaging. A keen eye for quality and detail.
  • Analytical Proficiency: Solid data interpretation skills to drive informed decision-making. Strong knowledge of digital marketing, content marketing, SEO/SEM, social media, and demand generation.
  • Excellent Leadership: Ability to collaborate within cross-functional teams, lead and mentor reports effectively.
  • Agile and Iterative: Comfortable with agile methodologies and iterative processes, adapting strategies based on feedback and market dynamics.
  • Marketing Strategy: Strategic thinker with the ability to execute. Demonstrated experience in crafting comprehensive marketing plans involving strategy, customer research, competition analysis, messaging, pricing, and more.
  • Creative Storyteller: A creative mindset with a passion for impactful content creation, UX writing, and storytelling.
  • Diverse GTM Skills: Experience in driving various GTM initiatives like webinars, trade shows, social media, and content marketing.
  • Ecosystem Familiarity: Knowledge of the cleaning and restoration industry is beneficial.
  • Tech Savviness: Experience with marketing automation tools, CRM systems, and analytics platforms. Graphic design skills are advantageous.
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and growing company
  • Collaborative and supportive work environment
  • Professional development opportunities