E-Commerce Marketing Lead

2 weeks ago


Battle Creek, Michigan, United States WK Kellogg Co Full time
Position Overview:
As an E-Commerce Marketing Lead at WK Kellogg Co, you will play a pivotal role in enhancing our digital presence and driving product engagement across various online platforms. Your expertise will contribute to our mission of creating joy and connection through our beloved brands.

Key Responsibilities:
1. **Strategic Development:** Formulate and oversee the strategy for the creation and upkeep of product detail page assets on eRetailer websites, ensuring they are visually appealing and informative.
2. **Stakeholder Engagement:** Act as the primary liaison for both internal teams (sales, marketing, IT) and external partners (agencies, retailers) to optimize our digital shelf presence.
3. **Agency Collaboration:** Lead relationships with creative and content syndication agencies to ensure effective utilization of resources and alignment with our marketing goals.
4. **Content Management:** Partner with third-party platforms to enhance product visibility through positive reviews and effective content syndication.
5. **New Product Launches:** Support the onboarding process for new items, ensuring all necessary assets are accurately represented across retailer platforms.
6. **Performance Analysis:** Utilize digital shelf analytics tools to monitor and improve product content performance, ensuring compliance and competitiveness in the market.

Qualifications:
- Bachelor's degree in a relevant field such as Marketing or Business.
- 3-5 years of experience in eCommerce, online merchandising, or website management.
- Proficiency with content management systems and measurement tools is essential.
- Familiarity with omni-channel retail environments and experience in the grocery sector is preferred.
- Strong skills in SEO copywriting and eCommerce content creation.
- Excellent communication abilities, capable of translating complex information into engaging narratives.

Why Join Us:
At WK Kellogg Co, we value our employees as our greatest asset. We are committed to fostering a supportive environment that promotes your overall well-being. Our comprehensive benefits package includes healthcare coverage, savings and investment contributions, and generous paid time off.

About WK Kellogg Co:
Founded in 1894, WK Kellogg Co has a rich history of innovation and quality in the food industry. Our iconic brands, including Frosted Flakes and Rice Krispies, are household names that resonate with consumers across North America. We are dedicated to creating high-quality products while nurturing our communities and the environment.

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