Category Strategy Lead

1 week ago

Battle Creek, Michigan, United States WK Kellogg Co Full time

Job Overview

At WK Kellogg Co, our mission is to foster joy and connection, inspiring great days. We are committed to making a positive impact through nutritious foods, social connectivity, and respect for natural resources. Join us in our ambitious plans to drive progress for people and the planet.

Position Summary

As a Category Strategy Lead for the Cereal Category, you will be instrumental in shaping our go-to-market approach for the Away from Home sector, including Convenience Channels and Food Service. Your role will involve developing a category vision that stands out in the competitive landscape, utilizing insights from macro trends, consumer segmentation, and in-store behavior. You will be responsible for executing assortment and shelving strategies backed by data-driven selling techniques. This position also requires collaboration with Sales, Marketing, and Field Category Management to influence the future of our products in a dynamic market.

Key Responsibilities

  • Category Strategy Development: Act as a trusted advisor, reinforcing WK Kellogg's position as a thought leader. Your focus will be on uncovering essential category insights and creating actionable selling tools to drive category growth.
  • Insights Generation: Lead the creation of innovative Category Management Tools and analytics. This includes performance assessments, crafting persuasive presentations, and conducting market analysis to identify opportunities for growth.
  • Optimal Shelf Management: Champion the implementation of Perfect Shelf Principles for the Cereal Category, ensuring excellence in retail execution.
  • Data Analytics: Collaborate with the Integrated Analytics team to enhance data flow from various sources, optimizing tools and reports to monitor key performance indicators.

Qualifications

  • High School Diploma / GED with experience in an analytical capacity required.
  • Bachelor's Degree preferred.
  • Experience in Consumer-Packaged Goods, particularly in Category Management, is advantageous.
  • Proficiency in Microsoft Office, especially advanced Excel skills.
  • Familiarity with space planning software such as JDA, Apollo, or Spaceman is a plus.
  • Ability to synthesize data from diverse sources into clear, actionable insights.
  • Strong organizational and time management skills, with the capacity to handle multiple priorities.
  • Solid understanding of Nielsen/Circana/NPD data for effective analysis.

Employee Benefits

At WK Kellogg Co, we recognize that our success is driven by our people. We are dedicated to providing comprehensive benefits that support your overall well-being, including:

  • Healthcare coverage, including vision and dental.
  • Retirement savings contributions and matching.
  • Paid Time Off.
  • Life and AD&D insurance coverage.

About WK Kellogg Co

Founded in 1894, WK Kellogg Co has a rich history of innovation in the food industry, starting with the creation of Corn Flakes. Our iconic brands, including Frosted Flakes, Rice Krispies, and Special K, are trusted by millions of consumers across North America. We are committed to fostering communities and enhancing the lives of our consumers through high-quality products.

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