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**Senior Brand Manager
2 months ago
We are seeking a highly skilled and experienced Senior Brand Manager to lead our Hispanic markets strategy for Kellogg's cereal brands in the US and Caribbean. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive growth and excitement for our brands among Hispanic consumers.
Key Responsibilities- Develop and execute marketing strategies and tactics to drive growth and generate excitement for Kellogg's cereal brands among Hispanic consumers in the US and Caribbean.
- Use agile marketing strategies and tactics to stay ahead of the competition and meet business objectives.
- Collaborate with cross-functional teams, including commercial, omnichannel marketing, and agencies, to bring insight-led marketing campaigns to life.
- Support the development and measurement of insight-led multi-brand campaigns designed for US Hispanics and work with Caribbean commercial teams to adapt marketing campaigns for use in Caribbean markets.
- Lead the adaptation of US-generated marketing assets for use in Caribbean countries, leveraging local agencies and developing and executing marketing campaigns in both English and Spanish.
- Manage key projects, balancing multiple projects with the help of business partners and putting project management skills to use.
- Support WK Kellogg Inclusive Marketing goals as a member of the Inclusive Marketing lead team and promote pride in our brands and company, fostering a learn-by-doing attitude and striving for open and honest conversation.
- Bachelor's degree, preferably in marketing or a related field. MBA preferred.
- Demonstrated strength in marketing competencies, including brand marketing experience with analytics, developing consumer insights, brand positioning, managing traditional and social media strategies and campaigns.
- Background in consumer-packaged goods preferred.
- Strong project leadership skills, experience partnering with cross-functional teams and agency partners.
- Native Spanish-language skills with experience translating and evaluating marketing campaigns from English to Spanish, and Spanish to English. Ability to lead meetings in both English and Spanish.
- Entrepreneurial mindset – maximize available resources to make decisions and drive results.
- Belief in the power of food to make a positive change in people and the world around us. Commitment and a passion for inclusive marketing.
At WK Kellogg Co, our success depends on our most vital asset – our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best – physically, financially, emotionally, and socially.
Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
