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Marketing Content Strategist

2 months ago


Battle Creek, Michigan, United States Freedom Motors USA Full time
About Freedom Motors USA

Freedom Motors USA is a nationwide, family-owned and operated company, headquartered in the United States, and is the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the country. Founded in 1987, we focus on changing our customer's lives by giving them the freedom to go anywhere and anytime they want.

Job Summary

The Digital Marketing & Social Media Manager will expand and enhance our digital marketing presence with a focus on social media management to drive brand awareness, lead generation, and overall business growth. Creativity and a passion for social media and digital content will be key.

Key Responsibilities
  • Create and Execute Marketing Content Strategies
    • Leverage digital marketing, paid & organic, eCommerce & social media channels to drive brand awareness and lead generation.
  • Develop and Manage the Social Media Calendar
    • Collaborate with members of the marketing team to produce high-quality, brand-aligned content to drive awareness and increase brand visibility.
  • Engage with the Audience
    • Actively monitor and engage our audience across all social media platforms in a timely and professional manner.
  • Analyze Data and Performance Metrics
    • Identify areas of opportunity and make data-driven decisions to drive business growth.
  • Provide Clear and Concise Reporting
    • Report to internal teams including Marketing, Sales and Administration regarding campaign performance.
  • Stay Up-to-Date with Industry Trends
    • Conduct market research on industry trends and competitor activities to stay ahead of the curve.
Requirements
  • Bachelor's Degree in Marketing/Digital Marketing, Advertising, Communications, Business Analytics, or related field
    • Required.
  • 5+ Years of Relevant Experience
    • Required.
  • Solid Understanding of Social Media Platforms
    • Meta (Facebook, Instagram), X, TikTok, LinkedIn, and YouTube.
  • Demonstrated Initiative and Proactive Mindset
    • Ability to take on greater challenges and drive results.
  • Excellent Verbal Communication and Interpersonal Skills
    • Ability to work independently as well as collaboratively in a team-oriented environment.
  • Strong Computer Skills and Time-Management Skills
    • Ability to analyze and interpret data.
  • Ability to Maintain a Professional and Positive Attitude
    • At all times.
About Freedom Motors USA

When you join Freedom Motors USA, you become part of the Freedom Family, a team of talented people who drive innovation, embrace change, and celebrate our community that is Freedom Motors USA.

This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all-inclusive listing.

Flexible work from home options available.