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Digital Marketing Manager

2 months ago

Battle Creek, Michigan, United States Freedom Motors USA Full time
About Freedom Motors USA

Freedom Motors USA is a leading manufacturer and retailer of wheelchair-accessible vehicles, headquartered in the United States. Founded in 1987, we focus on changing our customers' lives by giving them the freedom to go anywhere and anytime they want.

Job Description

We are seeking a highly skilled Digital Marketing Manager to expand and enhance our digital marketing presence. The ideal candidate will have a passion for social media and digital content, and will be responsible for creating and executing marketing content strategies to drive brand awareness, lead generation, and overall business growth.

Key Responsibilities:
  • Create and Execute Marketing Content Strategies: Develop and implement digital marketing plans to drive brand awareness and lead generation.
  • Analyze Data and Performance Metrics: Monitor and analyze data to identify areas of opportunity and make data-driven decisions.
  • Develop and Manage Social Media Calendar: Create and manage a social media calendar to ensure consistent and engaging content across all platforms.
  • Engage with Audience: Actively monitor and engage with our audience across all social media platforms in a timely and professional manner.
  • Provide Clear and Concise Reporting: Provide regular reporting to internal teams on campaign performance.
  • Stay Up-to-Date with Industry Trends: Stay current with the latest digital marketing and social media trends, tools, and best practices.
Requirements:
  • Bachelor's Degree in Marketing or Related Field: A degree in marketing or a related field is required.
  • 5+ Years of Relevant Experience: A minimum of 5 years of experience in digital marketing, specifically with PPC and social media management.
  • GA4 Certification: GA4 certification is highly preferred.
  • Strong Communication and Interpersonal Skills: Excellent verbal communication and interpersonal skills are required.
  • Ability to Work Independently: The ability to work independently and as part of a team is essential.