Marketing Brand Strategist

2 weeks ago

Bedford, Massachusetts, United States Coravin Full time

MARKETING BRAND STRATEGIST

LOCATION: US – HYBRID

About Coravin

Coravin stands as a pioneer in wine technology, renowned for its innovative solutions in wine preservation. Our award-winning systems empower wine enthusiasts to enjoy any wine, at any moment, in any quantity, while ensuring the longevity of their bottles for weeks, months, or even years.

With a presence in over 60 countries, Coravin products are available through leading global retailers and fine wine shops. Our systems are trusted by wine professionals in top-tier restaurants and wineries worldwide, enhancing profitability, minimizing waste, and creating new business opportunities.

Our Mission: To Transform the Global Wine Experience

Our Vision: To provide wine lovers with the freedom to enjoy their favorite wines at their own pace, ensuring every glass tastes as exquisite as the first.

Our Values: We are driven by PASSIONATE PEOPLE and INNOVATIVE WINE TECHNOLOGY. We believe in COLLABORATION and RESILIENCE.

Position Overview: We are seeking a Marketing Brand Strategist to support the implementation of comprehensive marketing initiatives within the US.

Reporting Structure: Reports to the US Marketing Manager, with a dotted line to the Senior Director of Global Marketing for product-related responsibilities.

Key Responsibilities:

US Market Focus

  • Contribute to the formulation and lead the execution of US-specific brand strategies aligned with global marketing and communication objectives across all business channels.
  • Collaborate closely with the US Marketing Manager and cross-functional teams, including sales and global marketing, to implement impactful and cost-efficient consumer and B2B programs.
  • Assist in managing US PR initiatives, consumer and trade events, and social media campaigns.
  • Work alongside the US design team to develop new global brand materials, including sourcing props and locations, and participating in US-based photoshoots.
  • Support reporting and budget oversight for the US region.

Product Marketing Responsibilities:

  • Partner with the Global Marketing Director and Engineering teams to execute product marketing projects, focusing on packaging optimization and new product development across global markets.
  • Collaborate with the Marketing Director and Design team to ensure all packaging and promotional materials align with brand identity and meet consumer and trade educational needs.

Required Skills:

  • Fluency in English.
  • Understanding of brand marketing principles, particularly within the consumer and wine trade sectors across B2B and D2C channels.
  • Experience in product marketing, particularly in new product development and packaging design, adhering to design principles and sustainable practices.
  • Strong communication skills to foster effective relationships and lead cross-functional teams.
  • Excellent organizational abilities to manage multiple projects and ensure timely delivery.
  • Basic design skills to create simple marketing assets.
  • Analytical skills for effective reporting and budget management.
  • Familiarity with the US three-tier distribution system.

Desired Characteristics:

  • Exhibit high ethical standards and a strong moral compass.
  • Possess an entrepreneurial mindset with innovative thinking and adaptability in a fast-paced environment.
  • Value diverse perspectives and foster positive relationships.
  • Demonstrate strong verbal and written communication skills.
  • Detail-oriented with exceptional administrative and time management skills.
  • Proactively identify challenges and propose effective solutions.
  • Show a keen interest in improving processes while maintaining an entrepreneurial spirit.
  • Self-motivated and results-driven in a dynamic environment.
  • A passion for wine and interest in the wine industry is advantageous.

Experience & Qualifications:

  • A degree in a relevant field with a minimum of 4 years in marketing roles, including at least 2 years in product marketing.
  • Experience in the drinks or hospitality industry, with an understanding of the on-premise and retail landscape.
  • Proficiency in Microsoft Office Suite.
  • Eligibility to work in the US.

Equal Opportunity Commitment:

Coravin is dedicated to fostering a diverse workplace and is proud to be an equal opportunity employer. We ensure that all employment decisions are based on business needs, job requirements, and individual qualifications, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status, or any other status protected by law.

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