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Director, Commercial Strategy and Marketing

2 months ago

Bedford, Massachusetts, United States Progenics Pharmaceutical Inc Full time
Job Description

Lantheus is a leading pharmaceutical company headquartered in the United States with offices in North America, Europe, and Asia. For over 60 years, Lantheus has been a pioneer in the field of medical imaging and has helped healthcare professionals enhance patient care with its broad product portfolio.

Lantheus is an entrepreneurial, agile, and growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight, and follow disease. At Lantheus, our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success; we respect one another and act as one, knowing that someone's health is in our hands.

Summary of Role:

This opportunity requires both strategic and operational leadership to maximize the value of our in-line, pipeline, and acquired Prostate Cancer products.

At Lantheus, our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success; we respect one another and act as one, knowing that someone's health is in our hands.

The Director, Commercial Strategy and Marketing, will report directly to the Marketing lead and will contribute to the shaping and execution of the brand strategy, lead members of the marketing team, and work with cross-functional stakeholders to support the success of our Prostate Cancer products. This leader will be focused on peer-to-peer strategy: lead key initiatives with cross-functional input to identify market needs and competitive opportunities, develop and execute peer-to-peer tailored promotional programs for appropriate audiences, lead congress activities and initiatives for healthcare professionals.

In addition to possessing strong strategic and analytical skills, this role will provide strong leadership skills through times of change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The leader will need to understand the competitive landscape, align with the broader prostate cancer franchise strategies, and customize approaches for specific healthcare professionals, including but not limited to, urologists, radiation oncologists, and medical oncologists.

This position requires strong in-line leadership as well as the ability to influence and engage across the organization (e.g., Medical, Market Access, Regulatory, Contracting, etc.). The leader will ensure the success of our Prostate Cancer products by leading new and innovative marketing approaches that create value for healthcare professionals and the company, as well as lead the planning and execution of differentiated experiences for our products.

S/he will be an ambassador for instilling our company's cultural values, as well as be influential in recruiting, retaining, and developing talent to deliver better patient outcomes.

Key Responsibilities:

  • Develop and Execute Strategic Plans: Support the development and execution of strategic and annual business plans for the brand to exceed targeted business objectives, driving best-in-class marketing practices within healthcare professional channels.
  • Lead Peer-to-Peer Strategy: Serve as a Peer to Peer (P2P) lead managing Speakers Bureau and Key Opinion Leader (KOL) relationships, and driving the development and execution of day-to-day P2P programs to ensure best-in-class engagement across multiple channels (e.g., national/regional/local speaking engagements, ad boards, webinars, logistics, etc.).
  • Conduct Market Analyses: In partnership with Market Research, conduct market analyses to create, implement, and update strategic plans and performance objectives as appropriate; anticipate market trends; and ensure execution of plans to achieve maximum revenue, growth, and profitability.
  • Develop Effective Messaging: Identify effective messages to communicate the brand's core value story, optimizing delivery to customers and targets through traditional and innovative channels.
  • Partner with Cross-Functional Teams: Partner with cross-functional team members on the omnichannel marketing strategy to own understanding of the brand strategy and tactical priorities, internal and external customer needs, and the competitive landscape.
  • Develop Measurement Plans: Work closely with cross-functional partners and marketing leadership to create and maintain measurement plans and end-to-end Key Performance Indicators (KPIs).
  • Support Field Sales and Salesforce Effectiveness: Partner with Field Sales and Salesforce Effectiveness to ensure brand strategy and tactics are executed and pulled through via regional and national sales meetings; contribute to training content to support brand growth.
  • Develop HCP Assets and Manage Promotional Budget: Develop HCP assets/tactics and manage/oversee accompanying promotional budget.

Capabilities and Competencies:

  • Strategic Leadership: Demonstrate and employ the judgment, flexibility, and situational leadership required to lead sales and marketing through complex combinations of market challenges, including business and organizational change necessitated by changes in the medical, regulatory, and business environment.
  • Relationship Building: Build and cultivate productive relationships with internal and external stakeholders, vendors, business leaders/organizations, and colleagues to ensure consistency and collaboration that are essential to the success of Lantheus products and business at large.
  • Leadership and Development: Support/lead the team to manage growth and change, develop human capital, and create and maintain a culture of engagement and accountability. Consistent track record of providing prompt and objective feedback, coaching, and counseling to enhance or improve performance by setting expectations and holding individuals accountable for performance and behavior.
  • Industry Knowledge: Embrace innovation and stay abreast of existing/emerging sales, marketing, and industry trends, relevant clinical, technical, and business developments, and governmental issues associated with current and new products in order to create opportunities to demonstrate the unique value of the brand.
  • Cultural Ambassador: Champion and instill company and cultural values. Ensure initiatives align with Lantheus' culture and corporate goals.
  • Communication and Execution: Proven ability to communicate ideas and information both verbally and written in a persuasive and appropriate manner to all levels within the organization, as well as to partners outside of the organization. Ability to focus on execution and manage multiple, high-profile projects, in a fast-paced environment.
  • Enterprise Decision-Making: Demonstrate the ability to make enterprise-wide decisions and remain persistently focused on priorities.

Professional Experience and Qualifications:

Required:

  • Education: BS Degree in Business or Marketing; MBA preferred
  • Experience: 10+ years in positions of escalating scope and responsibility within healthcare organizations or the equivalent; 5+ years leading marketing team members
  • Commercial Experience: Solid commercial experience with a solid record of achievement in either therapeutics or diagnostics
  • Strategic and Analytical Skills: Proven ability to think strategically, as well as execute and implement
  • Analytical Capabilities: Strong analytical capabilities to take complex ideas, identify needs, and quickly translate them into action
  • Industry Knowledge: Comprehensive understanding of the pharmaceutical, diagnostic, and/or medical device industry and hospital systems (e.g., GPOs, Medical Directors, P&T Committees, referral patterns, etc.), as well as state, local, industry, company, and customer compliance regulations and policy
  • Regulatory Knowledge: Strong familiarity with FDA regulations and ability to manage projects through the PRC process
  • Commercial Knowledge: Wide range of pharmaceutical/diagnostic/medical device commercial experience/knowledge inclusive of marketing and/or sales, commercial operations, and training
  • Communication and Presentation Skills: Strong communicator with exceptional presentation skills required (oral and written)
  • Integrity and Personal Values: Tactful and diplomatic professional with unquestionable integrity and personal values

Preferred:

  • Experience in Oncology: Experience in Oncology, specifically prostate cancer
  • Radiopharmaceutical Experience: Radiopharmaceutical experience is ideal, but not essential
  • Clinical, Scientific, and/or Technical Discipline Knowledge: Clinical, scientific, and/or technical discipline knowledge (e.g., radiopharmaceuticals, nuclear medicine, and/or urology-related disease states, treatment paradigms, and future trends)

Other Requirements:

  • Travel: Routine overnight travel based on business need and some weekend work may be required.
  • Driver's License: Valid driver's license

Core Values:

The ideal candidate will embody Lantheus core values:

  • Let People Be Their Best: We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team.
  • Respect One Another and Act as One: Every employee is crucial to our success; we respect one another and act as one, knowing that someone's health is in our hands.
  • Learn, Adapt, and Win: We are committed to continuous learning and improvement, and we strive to win in the marketplace through innovation and excellence.
  • Know Someone's Health is in Our Hands: We take pride in our work and are committed to delivering high-quality products and services that make a positive impact on people's lives.
  • Own the Solution and Make It Happen: We are a results-driven organization that takes ownership of our work and strives to make things happen.