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Lead Generation Strategist

2 months ago

Bedford, Massachusetts, United States Soft Robotics, Inc. Full time
Job Overview

Soft Robotics, Inc. is dedicated to transforming the automation landscape through innovative robotic solutions. Our mission is to enhance productivity and sustainability in various industries. We are currently seeking a proactive and strategic Demand Generation Manager to spearhead our marketing initiatives. This role requires a visionary who is not afraid to take initiative and execute plans effectively. You will be instrumental in driving our expansion by collaborating with diverse teams to craft and implement impactful demand generation strategies that align with our organizational objectives.

As a Demand Generation Manager at Soft Robotics, Inc., you will oversee the strategic formulation and execution of campaigns aimed at generating leads and increasing revenue. This position bridges the gap between marketing and sales, focusing on raising awareness and interest through innovative campaigns that engage audiences across various platforms. Your responsibilities will include anticipating market trends to ensure sustained engagement and customer acquisition.

Key Responsibilities:

  • Design and execute comprehensive demand generation strategies to enhance lead acquisition and customer conversion.
  • Establish and maintain a detailed lead scoring system to prioritize leads for sales engagement.
  • Refine the lead nurturing process to boost conversion rates, minimize churn, and maximize customer lifetime value.
  • Create compelling marketing content that addresses prospects' challenges and showcases the advantages of our solutions.
  • Conduct regular A/B testing and evaluate campaign performance to identify improvement opportunities and make informed decisions.
  • Leverage data and analytics to assess and enhance the effectiveness of demand generation initiatives.
  • Stay informed on industry trends and the latest marketing technologies to foster innovation within our marketing strategies.
  • Measure and report on the effectiveness of demand generation campaigns, utilizing metrics such as leads generated, conversion rates, and revenue growth.
  • Identify and address challenges within the demand generation workflow.
  • Utilize marketing automation tools to optimize lead generation processes and personalize customer interactions.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • 5-7 years of experience in B2B demand generation, with a proven track record of building processes from the ground up.
  • Demonstrated success in driving pipeline growth and revenue through integrated marketing campaigns.
  • Strong familiarity with sales and marketing technologies, including HubSpot and Salesforce.
  • Excellent analytical skills with the ability to leverage data for strategic decision-making.
  • Management experience is preferred.
  • Experience in start-up and growth-stage companies is advantageous.