Senior Marketing Growth Strategist

2 weeks ago


Oakland, California, United States Peach, inc. Full time


Peach, Inc. is seeking a skilled and innovative Senior Marketing Growth Strategist to enhance our premier loan management and servicing platform's reach to our target audience.

In this role, you will leverage our existing momentum to create a sustainable growth cycle that propels our expansion.

As the Senior Marketing Growth Strategist, you will have a proven history of developing and refining effective growth strategies, coupled with a solid understanding of contemporary growth methodologies.

Your focus will be on crafting and implementing strategies that effectively attract and retain high-value clients. You will collaborate with a dedicated team of cross-functional partners and report directly to the VP of Marketing.

Key Responsibilities:
Develop and manage a holistic growth strategy aimed at achieving measurable revenue outcomes.
Design and implement demand generation initiatives to boost qualified leads.
Oversee critical components of our website, email outreach, SEO, content marketing, social media, and advertising efforts.
Manage and optimize our marketing technology infrastructure.
Work alongside cross-functional teams to synchronize marketing initiatives with Sales, Product Management, Product Marketing, and Customer Experience.
Handle growth analytics and reporting.
Supervise, test, and enhance paid marketing expenditures.
Additionally, you may be required to temporarily oversee other essential marketing functions for a colleague on leave.

Ideal Candidate Profile:
A strong analytical and data-driven approach, utilizing metrics to inform decisions and strategies, with experience in analytics tools.
Exhibits humility, creativity, and thoughtfulness—developing and testing strategies tailored to Peach's unique objectives and environment.
A comprehensive understanding of search engine optimization, implementing best practices to improve organic visibility.
Over 6 years of experience in growth marketing, preferably within the SaaS sector.
Proven experience in crafting and executing multi-channel go-to-market strategies.
Familiarity with marketing automation and other relevant software tools.
Extensive knowledge of current growth marketing trends and best practices.
Exceptional communication and interpersonal abilities.

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