Senior Manager of Growth Marketing

2 weeks ago


Oakland, California, United States Peach, inc. Full time


Peach, Inc. is seeking a skilled and innovative Senior Marketing Growth Strategist to enhance our premier loan management and servicing platform's reach to our target audience.

In this role, you will leverage our existing momentum to create a sustainable growth cycle that propels our success.

As the Senior Marketing Growth Strategist, you will bring a proven history of crafting and refining effective growth strategies, alongside a solid understanding of contemporary growth methodologies.

Your responsibilities will include developing and implementing tactics to consistently attract and retain high-value clients. You will collaborate with a dynamic team of cross-departmental partners and report directly to our VP of Marketing.

Key Responsibilities:
Develop and manage a holistic growth strategy aimed at generating measurable revenue results.
Design and implement demand generation initiatives to boost qualified leads.
Oversee critical components of our website, email marketing campaigns, SEO, content marketing, social media, and advertising efforts.
Manage essential elements of our marketing technology infrastructure.
Work in conjunction with various teams to synchronize marketing activities with Sales, Product Management, Product Marketing, and Customer Experience.
Handle growth analytics and reporting.
Supervise, evaluate, and enhance paid marketing expenditures.
Additionally, you may be called upon to temporarily assist with other vital marketing functions during a colleague's absence.

Ideal Candidate Profile:
A data-oriented and analytical approach to decision-making, with experience in analytics tools.
Demonstrated humility, creativity, and thoughtfulness in developing and testing strategies tailored to Peach's specific objectives.
A comprehensive understanding of search engine optimization, applying best practices to improve organic reach and visibility.
Over 6 years of experience in growth marketing, preferably within the SaaS sector.
Proven experience in creating and executing multi-channel go-to-market strategies.
Familiarity with marketing automation and relevant software solutions.
Extensive knowledge of current growth marketing trends and best practices.
Exceptional communication and interpersonal abilities.

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