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Visionary Content Strategist

2 months ago

Oakland, California, United States XQ Full time
About the Role

XQ Institute is seeking a highly skilled and experienced Content Strategist to lead our content efforts and drive awareness about our mission to transform the high school experience.

Key Responsibilities
  • Content Strategy and Execution: Develop and implement a comprehensive content strategy that establishes XQ as a thought leader in the education sector, while ensuring high-quality content across all channels.
  • Brand Voice and Leadership: Refine and maintain XQ's brand voice guidelines, ensuring consistent application across all products, websites, events, and publications.
  • Collaborative Leadership: Partner with cross-functional teams to drive storytelling initiatives, increase engagement with key audience groups, and represent XQ's vision and values in public forums.
  • Audience Engagement: Foster strong relationships with stakeholders across educational sectors, leveraging insights to tailor engagement strategies and enhance XQ's visibility and thought leadership.
  • Innovation and Adaptation: Drive innovation in branding and insights methodologies, staying ahead of market trends and adapting strategies to meet the evolving needs of the education landscape.
  • Team Building and Leadership: Build and mentor a growing content team dedicated to storytelling about XQ's work, schools, and products, fostering a culture of continuous learning and development.
Requirements
  • 12+ years of experience in content creation, management, and strategy, preferably in a leadership role, with a strong understanding of SEO, content marketing, and digital marketing best practices.
  • Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners.
  • Proficiency with content management systems (CMS) and analytics tools, with a demonstrated ability to work collaboratively with senior executives and across functional teams.
  • Strong analytical skills and experience with contemporary analytical and market research tools.
XQ Mindsets

XQ Institute is guided by a set of collective mindsets that anchor us in our mission to transform the high school experience:

  • 100% Accountability: We take responsibility for our collective success and impact, choosing to own our actions and outcomes.
  • Maker Mindset: We build, test, and learn from our work, embracing a culture of experimentation and innovation.
  • We Are the Ones We've Been Waiting For: We create solutions, rather than waiting for others to do so, leveraging our collective resources and expertise to drive impact.
  • Opportunity Knocks: We are ready, willing, and able to take on challenges and opportunities, embracing pivots and adaptations as a natural part of our approach.
  • Stand on the Shoulders of Giants: We honor those who came before us, building on others' and our own earlier work with respect and reverence.