Media Strategy and Planning Manager

1 week ago


Montgomery, Alabama, United States WEX Full time
About the Role
WEX Inc. is on the lookout for a strategic and results-driven Media Strategy and Planning Manager to enhance our Performance Marketing division.

Your contribution will be crucial in formulating and overseeing extensive media strategies for our diverse range of brands and internal business units.

Key Responsibilities

• Support the creation and execution of SEM and programmatic digital media strategies for over 50 fuel partner brands and WEX's internal business units.
• Collaborate with internal teams to comprehend campaign KPIs and target demographics.
• Integrate SEM and programmatic approaches across multiple channels in alignment with overarching marketing objectives.

Experience in:
• Display, Video, Audio, Native, CTV, and DOOH advertising is advantageous.
• Ensure all campaigns are fully operational and address any delivery challenges.
• Generate monthly financial reports detailing campaign expenditures.
• Monitor campaign trials, reporting on outcomes and performance metrics.
• Analyze campaign performance data to identify optimization opportunities, maximizing return on investment (ROI).
• Stay updated on the latest trends and advancements in the programmatic advertising sector.
• Manage relationships with vendors.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
• A minimum of 3 years of experience in media planning and buying, particularly within digital channels.
• Familiarity with Google & Bing Ads, GA4, Looker Studio, G-Suite, DV360, The Trade Desk, GTM, Salesforce, and media planning tools is a plus.
• Experience with media billing, POs, IOs, and media expenditure reporting is beneficial.
• Proven success in developing and executing effective programmatic and SEM advertising campaigns.
• Comprehensive understanding of programmatic buying practices and DSPs (preferably DV360 and/or The Trade Desk).
• Strong analytical skills to interpret complex data and convert it into actionable insights.
• Experience in the financial sector is a plus.
• Excellent communication, presentation, and collaboration abilities.
• Capacity to manage multiple priorities and deadlines in a dynamic environment.
• A passion for digital marketing and a dedication to ongoing learning.



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