Digital Media Planning Manager

4 days ago


Montgomery, Alabama, United States WEX Full time

About the Role

WEX Inc. is seeking a highly skilled and results-driven Media Planning Manager to join our Performance Marketing team. As a key member of our team, you will play a vital role in developing and managing comprehensive media plans for our portfolio of brands and internal lines of business.

Key Responsibilities

  • Assist in the development and activation of SEM & programmatic digital media plans and campaign work for over 50 fuel partner brands and WEX internal lines of business.
  • Collaborate with internal stakeholders to understand campaign KPIs and target audiences.
  • Incorporate SEM and programmatic strategies across various channels aligned with overall marketing goals.
  • Ensure all campaigns are serving in full and troubleshoot any delivery issues.
  • Generate monthly financial reports on campaign spending.
  • Monitor campaign tests, report on results and performance metrics.
  • Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).
  • Stay abreast of the latest trends and innovations in the programmatic advertising landscape.
  • Manage vendor relationships.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels.
  • Experience with Google & Bing Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce, and media planning tools is a plus.
  • Experience with media billing, POs, IOs, and media spend reporting is a plus.
  • Proven track record of developing and executing successful programmatic & SEM advertising campaigns.
  • In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Experience in the financial industry is a plus.
  • Strong communication, presentation, and collaboration skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • A passion for digital marketing and a commitment to continuous learning.


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