Senior Manager of Integrated Marketing Strategy

6 days ago

Columbus, Ohio, United States Extreme Networks, Inc. Full time
About the Role

We are seeking a highly skilled Senior Manager of Integrated Marketing Strategy to join our team at Extreme Networks, Inc. As a key member of our Growth Marketing function, you will play a vital role in coordinating, developing, and optimizing global campaigns.

Key Responsibilities
  • Lead a team of Integrated Campaign Architects to coordinate, develop, and optimize Extreme's global campaigns.
  • Gather requirements and success criteria for the creation of campaigns and identify what business drivers necessitate the construction.
  • Work with messaging teams to develop a theme for the campaign and establish an identity for the campaign.
  • Establish a campaign framework that illustrates a customer journey path from unknown suspect to MQL (SQL/SAL).
  • Determine content needs and gaps that aligns with the theme and messaging of the initiative and commission new assets for the campaign across the organization as necessary.
  • Convene a cross-functional team to deliver assets for the campaign and establish a regular cadence for the communication of updates and tracking completion by team members.
  • Communicate launch dates and progress information, including the content calendar, to management and stakeholders.
  • BUNDLE UP campaign elements for seamless partner execution. Develop an initiative playbook for channel and field marketing teams to activate campaign with partner community.
  • Replicate campaign elements into local languages based on prioritized geo strategy.
  • Track campaign performance, ROI, and communicate results to management.
Requirements
  • 8+ years of campaign marketing or equivalent marketing experience in B2B technology.
  • Experience managing a global team.
  • A history of organizing and leading cross-functional project teams toward a common goal.
  • Experience managing teams and helping direct reports develop in their careers.
  • Great project management skills.
  • Experience building and interpreting reports to make data-driven decisions driving ROI.
  • Bachelor's degree or equivalent professional qualification in marketing or business.
  • MBA in marketing or related area strongly preferred.

  • Integrated Media Strategy Supervisor

    1 week ago

    Columbus, Ohio, United States Fahlgren Mortine Full time

    Job OverviewThe Integrated Media Strategy Supervisor plays a crucial role in shaping and executing cohesive media strategies and initiatives across diverse client teams, collaborating closely with engagement and creative leaders. We seek a seasoned paid media strategist who can provide leadership and comprehensive management of client projects. This...

  • Senior Global Marketing Manager

    1 month ago

    Columbus, Ohio, United States BD Full time

    Job Description SummaryJob DescriptionWe are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of healthTM is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech...

  • Senior Marketing Manager, BD Vacutainer

    1 month ago

    Columbus, Ohio, United States BD (Becton, Dickinson and Company) Full time

    Job Description SummaryThe Senior Marketing Manager, BD Vacutainer portfolio is responsible for driving profitable growth of the BD Vacutainer portfolio driving the customer upgrade strategy to best in technology for improved patient experience. This highly strategic portfolio will be a significant source of growth for BD Specimen Management over the coming...

  • Senior Living Sales Manager

    2 weeks ago

    Columbus, Ohio, United States Oaks Senior Living Full time

    Community Relations Manager - Oaks Senior Living is seeking a qualified Community Relations Manager to join our team. We are in search of an individual who possesses a genuine enthusiasm for engaging with seniors and their families, along with a minimum of 3 years of experience in Senior Living administration and leadership. Our organizational culture is...

  • Senior Manager of Pharmaceutical Sales Strategy

    7 days ago

    Columbus, Ohio, United States RXC RxC Acquisition Company Full time

    Job DescriptionThe Director of Biopharmaceutical Commercial Operations is a key leadership role at RXC RxC Acquisition Company, responsible for driving the commercial strategy and execution of our biopharmaceutical products.Key Responsibilities:Strategic Planning and Execution:Collaborate with senior leadership to define business objectives and priorities...

  • Chief Executive Officer

    7 days ago

    Columbus, Ohio, United States OhioHealth Rehabilitation Hospital Full time

    About the RoleThe OhioHealth Rehabilitation Hospital is seeking a highly skilled and experienced Market Chief Executive Officer to lead our operations and drive business growth. As a key member of our senior management team, you will be responsible for overseeing the hospital's day-to-day activities, ensuring superior quality care, employee engagement, and...

  • Senior Marketing Manager, Auto Financing

    2 weeks ago

    Columbus, Ohio, United States Upstart Network, Inc. Full time

    Senior Marketing Manager, Auto Financingat Upstart RemoteUtilizing Upstart's innovative AI technology, our partner banks and credit unions achieve enhanced approval rates and reduced loss rates, all while providing a superior digital-first lending experience that customers expect. Upstart's unique platform has been recognized with a no-action letter from the...

  • Senior Manager of Agile Product Strategy

    2 weeks ago

    Columbus, Ohio, United States The Cigna Group Full time

    Join us in shaping the future of our organization. This role invites you to think strategically while maintaining strong connections with your teams. If you possess experience in product management or leadership, prepare to innovate, create, and motivate. The Senior Manager of Agile Product Strategy will oversee one or more portfolio management areas for UM...

  • Senior Living Sales Director

    1 week ago

    Columbus, Ohio, United States Oaks Senior Living Full time

    Job Summary: We are seeking an experienced professional to lead our Senior Living Sales efforts at Oaks Senior Living. As a key member of our team, you will be responsible for promoting our community and driving occupancy levels.Key Responsibilities:Relationship Building: Develop and maintain strong relationships with local referral sources to promote our...

  • Senior Consultant, Investment Strategies

    2 weeks ago

    Columbus, Ohio, United States Nationwide Full time

    About the Position:If you are passionate about contributing to a team that delivers outstanding support to individuals and organizations in their retirement planning and financial security, then Nationwide Financial may be the ideal workplace for you.Job Title: Senior Consultant, Investment StrategiesCompany: Nationwide FinancialOverview of...

  • Senior Risk and Strategy Advisor

    1 week ago

    Columbus, Ohio, United States NiSource Careers Full time

    Job Title: Strategy & Risk Consultant SeniorWe are seeking a highly skilled professional to join our team as a Strategy & Risk Consultant Senior. This is a hybrid schedule position, requiring 2 days/week in office.About the RoleThe Risk, Insurance, Strategy, and Energy (RISE) team at NiSource helps the company make informed decisions under uncertainty. As a...

  • Senior Integration Developer

    1 day ago

    Columbus, Ohio, United States Agility Partners Full time

    About the RoleAgility Partners is seeking a highly skilled Senior Integration Developer to join our team as a Sr. Boomi Developer. In this dynamic role, you will play a key part in the migration from BizTalk to Boomi, driving technical strategy and mentoring junior engineers.Key ResponsibilitiesDesign and Develop Integration Solutions: Responsible for...

  • Senior Marketing Events Coordinator

    2 weeks ago

    Columbus, Ohio, United States McKesson's Corporate Full time

    Position Overview:The Senior Marketing Events Coordinator will play a pivotal role in the strategic planning, execution, and management of national and regional customer-focused events, exhibitions, and conferences.Key Responsibilities:Develop and maintain a comprehensive annual event strategy, including criteria for evaluating and adjusting the master...

  • Associate in Product Marketing Strategy

    2 weeks ago

    Columbus, Ohio, United States Veeva Systems Full time

    About Veeva SystemsVeeva Systems is a mission-driven organization and a leader in industry cloud solutions, dedicated to assisting life sciences companies in accelerating the delivery of therapies to patients. As one of the fastest-growing SaaS enterprises, we achieved over $2 billion in revenue last fiscal year, with significant growth prospects on the...

  • Head of Capital Markets and Financial Strategies

    1 week ago

    Columbus, Ohio, United States SunPower Full time

    Are you ready to make a significant impact in the renewable energy sector?At SunPower, we are on a mission to revolutionize the way energy is harnessed and utilized, driven by a dedicated team across North America and the Philippines.We specialize in providing exceptional solar solutions to residential clients throughout the U.S., emphasizing an unparalleled...

  • Director of Marketing Operations

    7 days ago

    Columbus, Ohio, United States Cayosoft Full time

    About the RoleCayosoft Inc., a global leader in software solutions, is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As a key member of our executive team, the Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility,...

  • Product Strategy Manager

    1 week ago

    Columbus, Ohio, United States Medical Mutual Full time

    This position offers the flexibility to work in a hybrid or remote setting, with occasional on-site requirements.Product Strategy ManagerThe Product Strategy Manager is tasked with overseeing the creation and success of product strategies for the designated product line. This role involves managing the identification, evaluation, and implementation of...

  • Director of Marketing Operations

    7 days ago

    Columbus, Ohio, United States Cayosoft Full time

    About the RoleCayosoft Inc., a global leader in software solutions, is seeking a seasoned marketing professional to lead our marketing efforts and drive business growth. As a key member of our executive team, the Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility,...

  • Senior Manager of Agile Product Strategy

    2 weeks ago

    Columbus, Ohio, United States The Cigna Group Full time

    Join us in shaping the future of healthcare. This role invites you to think critically while maintaining strong connections with your teams. If you possess experience in product management or leadership, prepare to innovate, create, and inspire. The Senior Manager of Agile Product Strategy will oversee one or more portfolio management areas for our core...

  • eCommerce Merchandising Senior Manager

    2 weeks ago

    Columbus, Ohio, United States ARI (Axcel Recruiting Inc.) Full time

    Position Overview:The Senior Manager of eCommerce Merchandising is accountable for overseeing the online product management process from initial setup to customer delivery. This role is pivotal in shaping promotional strategies and marketing initiatives aimed at enhancing revenue streams. The position will spearhead growth initiatives pertinent to the...