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Senior Global Marketing Manager

3 months ago

Columbus, Ohio, United States BD Full time

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of healthTM is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Senior Global Marketing Manager - Urine & Capillary Portfolios

As a member of the global marketing team for BD's Specimen Management business unit, the Senior Global Marketing Manager is responsible for the strategic direction, general management, and financial performance of the BD Microtainer Tubes and Lancets and the BD Vacutainer Urine portfolio. These represent high-growth opportunities which require a seasoned marketer to own, drive and accelerate the growth of these platforms globally.

This individual will be proactive in identifying opportunities for growth, developing and aligning leadership to a vision, strategy and plan, and then collaborating with regions and cross-functional teams to execute with excellence. This individual will drive key market development activities critical to support the long-term growth of their portfolios, potentially including but not limited to new product development, evidence generation, market shaping, business development, strategic alliances, and marketing campaigns. The Senior Global Marketing Manager reports to the Associate Director Lab Specimen Management.

Responsibilities:

Lead the general management of the BD Microtainer Tubes and Lancets and BD Vacutainer Urine portfolios. Responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.Develop and implement commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, handling product lifecycles, conducting assessments, developing pricing strategies and guidelines, etc.Investigate new product development opportunities and make business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.Drive platform growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.Identify and cultivate strategic partnerships and business development opportunities to drive growth and enhance market positioning.Optimally partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.Develop and deliver annual global marketing and strategic plans for their portfolios, guiding regional marketing teams in the development of their plans.Enforce all company policies, procedures and business ethics codes and ensures they are communicated and implemented within the team.
Experience and Education:

BS/BA in business or science. MBA is strongly desired.5-8+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of dedication and results.Experience working cross-functionally and globally is preferred.
Knowledge, Skills, and Abilities:

Strategic problem solver with proven ability to formulate and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.Creative out-of-the-box approach, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Consistent track record redirecting a commercial strategy or deliver a "turnaround" in business performance is strongly desired.Sound decision making capabilities and the ability to make decisions, even in the absence of consensus when vital.Excellent interpersonal skills with the ability to develop positive relationships with internal and external partners.Strong leadership presence with the ability to use organizational channels, experience and influencing skills to negotiate and persuade others.Excellent organization skills and the ability to meet tight deadlines in an environment of opposing priorities. Ability to routinely work on multiple tasks with multiple people while successfully prioritizing.Excellent presentation and communication skills for a wide variety of audiences.Managerial courage to speak up when important information or questions must be raised and acts when issues must be addressed.Flexibility to travel globally to regions and customer sites, 15% of the time.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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