Senior Marketing Events Coordinator

2 weeks ago

Columbus, Ohio, United States McKesson's Corporate Full time
Position Overview:
The Senior Marketing Events Coordinator will play a pivotal role in the strategic planning, execution, and management of national and regional customer-focused events, exhibitions, and conferences.

Key Responsibilities:
  • Develop and maintain a comprehensive annual event strategy, including criteria for evaluating and adjusting the master calendar of events.
  • Assess event tiering criteria for precision and determine appropriate placements for events.
  • Collaborate with internal stakeholders to create effective event strategies, optimizing both staffing and financial resources to enhance attendee engagement.
  • Work closely with brand and product marketing teams to devise strategies that engage attendees during and after events, improving their overall experience.
  • Oversee all logistical aspects of conferences and events, including audience development programs, agenda planning, budget oversight, audiovisual requirements, catering, accommodations, event-specific communications, signage, promotional materials, exhibit hall arrangements, booth design, registration, and speaker coordination.
  • Introduce and utilize innovative event technologies and industry best practices to improve business processes.
  • Conduct post-event feedback analysis to gather insights and identify areas for enhancement.

Minimum Qualifications:
Education:
Bachelor's degree in Marketing, Business, or a related field.
Experience:
A minimum of 7 years in marketing, hospitality, or event management, with experience in supervising team members and directing work.
Skills:
Proven ability to create and execute event and conference strategies. Strong interpersonal skills to lead cross-functional teams, including product marketers, partner support, sales, and logistics staff. Capacity to manage multiple projects simultaneously.
Specialized Knowledge:
Familiarity with Salesforce is advantageous. Experience in B2B healthcare is preferred.

McKesson is committed to fostering a diverse and inclusive workplace, providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, or genetic information.

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