Senior Marketing Manager, Auto Financing

2 weeks ago

Columbus, Ohio, United States Upstart Network, Inc. Full time

Senior Marketing Manager, Auto Financing

at Upstart Remote

Utilizing Upstart's innovative AI technology, our partner banks and credit unions achieve enhanced approval rates and reduced loss rates, all while providing a superior digital-first lending experience that customers expect. Upstart's unique platform has been recognized with a no-action letter from the Consumer Financial Protection Bureau for its commitment to fair lending practices. We support a robust remote workforce alongside our offices in key locations.

About Upstart

Upstart is a pioneering AI lending platform collaborating with financial institutions to broaden access to affordable credit. As we evolve into a public entity, we are positioned to leverage our expertise and transform every facet of lending and credit risk assessment. Our recent expansion into automobile refinancing marks just the beginning of our journey into new sectors as we grow.

Many individuals join Upstart because they resonate with our mission to facilitate access to seamless credit based on genuine risk assessment. If you are motivated by the potential impact you can create at Upstart, we encourage you to explore this opportunity.

About Auto Retail

Auto Retail is shaping the future of vehicle purchasing. We are a dedicated and enthusiastic team of innovators who believe that with the right collaboration, anything is achievable.

Having recently merged with Upstart, we are now strategically positioned to fulfill our mission of delivering the premier car buying experience through advanced auto-retail technology.

With over $1 trillion in vehicle sales annually in the U.S., the industry consistently ranks among the least favorable consumer experiences. This presents a unique opportunity to join us early, contribute to transformative changes, and make a significant impact in one of the largest sectors globally.

The Team

The Auto Retail Marketing team is a vibrant and expanding group responsible for promoting Upstart's automotive retail platform to numerous dealerships across the nation. We are eager to revolutionize the car buying journey and enhance credit accessibility.

As a Senior Marketing Manager at Upstart, you will report directly to the Head of Marketing for the Auto Retail division. This prominent role will define and implement marketing initiatives across various channels, playing a crucial part in driving the growth of Auto Retail by creating, refining, and managing campaigns that attract and convert qualified leads. You will be accountable for revenue growth by designing, executing, assessing, and optimizing multi-channel marketing strategies that encourage automotive dealerships to partner with Upstart. Collaborating closely with sales, customer success, and product development teams, you will identify revenue growth opportunities and build a scalable demand generation engine. This position includes leadership of two direct reports.

Key Responsibilities:

  • Develop inbound lead generation strategies utilizing diverse channels such as organic search, paid advertising, social media, email marketing, direct mail, and events.
  • Increase new leads by converting website traffic through effective calls-to-action, landing pages, and engaging lead generation content.
  • Collaborate closely with the Sales Development Representative (SDR) team to ensure quality lead delivery and incorporate feedback into marketing initiatives.
  • Monitor, analyze, and report on marketing campaign performance, including conversion metrics.
  • Partner with internal and external creative teams to produce content that drives engagement and action.
  • Ensure timely execution of initiatives by managing stakeholders, timelines, budgets, and processes.
  • Work with sales teams to craft messaging and outreach strategies that resonate with prospects.
  • Design account-based marketing programs for large accounts to expedite the enterprise sales cycle.

Qualifications:

Minimum Requirements:

  • Bachelor's degree or equivalent practical experience; MBA preferred.
  • 6+ years of analytical experience in B2B marketing focused on acquisition, growth, or demand generation.
  • Results-driven with a strong emphasis on achieving revenue and conversion goals.
  • Ability to leverage metrics for program management and success measurement.
  • Experience in content creation, email marketing, and lead nurturing.
  • Strong quantitative analytical skills and effective communication abilities.
  • Excellent communication skills, capable of translating complex concepts into compelling messaging.
  • Comfortable collaborating with cross-functional teams and leadership.
  • Adept at managing multiple projects in a fast-paced environment.
  • Experience working with SDRs and sales teams to coordinate and deliver marketing programs.

Preferred Qualifications:

  • Familiarity with Salesforce, Hubspot, and/or Outreach.
  • Prior experience in automotive dealership software or financial technology.
  • Experience in B2B demand generation within a rapidly growing tech company.
  • Proven track record of managing a high-performing demand generation team.

What We Offer:

  • Competitive compensation package (base salary, bonuses, and equity).
  • Comprehensive medical, dental, and vision insurance.
  • Personal development and technology budgets.
  • Life insurance and disability coverage.
  • Engaging clubs and activities (e.g., Game Nights, Book Club, Sports Teams).
  • Generous vacation policy.
  • 401(k) plan and Employee Stock Purchase Plan (ESPP).
  • Catered lunches and snacks.

Upstart is an Equal Opportunity Employer committed to enhancing access to affordable credit for underrepresented groups. We embrace diversity and inclusion in our hiring practices, celebrating all cultures, backgrounds, perspectives, and experiences, believing that we can only improve together.

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