Lead Marketing Strategist for Monetization
2 weeks ago
Location: Remote
About the Role:
The Senior Marketing Manager will play a pivotal role within Poshmark's Monetization division. This team is responsible for the flagship offering, Promoted Closet, a paid marketing solution designed to enhance seller success and generate additional revenue for the platform. In this capacity, you will spearhead initiatives aimed at increasing the number of sellers utilizing Promoted Closet.
Key Responsibilities:
- Drive seller growth through effective strategies focused on acquisition, retention, and re-engagement.
- Design and implement lifecycle marketing campaigns that connect with sellers at various stages of their journey on Poshmark through multiple channels.
- Establish and analyze key performance indicators (KPIs) and funnels related to the seller experience.
- Develop a quarterly roadmap of innovative ideas and tactics to achieve seller growth objectives.
- Utilize a data-driven methodology to test and evaluate all marketing communications and user experiences, ensuring they positively influence key metrics.
- Collaborate across departments, including Product, Engineering, Analytics, and Marketing Operations, to achieve ambitious growth targets.
- Assess and report on the effectiveness of initiatives and progress towards established goals.
Qualifications:
- A minimum of 5 years of experience in growth marketing, with a strong background in developing and analyzing lifecycle marketing campaigns across owned channels.
- Proven expertise in A/B testing, with a successful history of creating and executing testing strategies.
- Strong analytical skills and a commitment to data-informed decision-making.
- Experience in utilizing financial incentives to drive user engagement and business outcomes.
- Familiarity with marketing automation tools and technologies.
- A principled approach that prioritizes customer needs while balancing business objectives.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Preferred: Experience in marketing for small to medium-sized enterprises.
Compensation: Competitive salary range.
About Poshmark:
Poshmark is a premier fashion resale marketplace, fueled by a dynamic community of buyers and sellers. Our platform is designed to make online selling enjoyable, social, and straightforward, empowering sellers to transform their closets into thriving businesses. Since our inception, we have cultivated a community of over 100 million users and facilitated significant transactions, promoting sustainable fashion practices.
Why Choose Poshmark?
At Poshmark, we are dedicated to innovation and are seeking passionate individuals to help us redefine the future of online commerce. By merging social interaction with e-commerce, we are setting new industry standards through data-driven solutions and cutting-edge technology. Our exceptional team is the backbone of our success, delivering an unparalleled shopping experience to millions of users daily.
Poshmark is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace for all employees.
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