Lead Marketing Strategist for Monetization

2 weeks ago

Redwood City, California, United States Poshmark, Inc. Full time
Senior Marketing Manager, Monetization

Location: Remote

About the Role:

The Senior Marketing Manager will play a pivotal role within Poshmark's Monetization division. This team is responsible for the flagship product, Promoted Closet, which serves as a paid marketing solution designed to enhance seller success and generate additional revenue for the platform.

Key Responsibilities:

  1. Drive seller growth through acquisition, retention, and re-engagement strategies.
  2. Design and implement lifecycle marketing campaigns to effectively engage sellers via various channels.
  3. Establish and analyze key performance indicators (KPIs) and funnels throughout the seller experience.
  4. Develop a quarterly roadmap of innovative ideas and tactics aimed at achieving seller growth objectives.
  5. Utilize a data-driven methodology to test and evaluate all marketing communications and experiences.
  6. Collaborate with cross-functional teams including Product, Engineering, Analytics, and Marketing Operations to achieve ambitious growth targets.
  7. Assess and report on the effectiveness of initiatives and progress towards established goals.

Qualifications:

  1. Minimum of 5 years of experience in growth marketing, with a focus on developing and analyzing lifecycle marketing campaigns.
  2. Proven experience in A/B testing and a track record of successfully executing testing strategies.
  3. Strong analytical skills with a focus on data-driven decision-making.
  4. Experience leveraging monetary incentives to drive user engagement and business outcomes.
  5. Familiarity with marketing automation tools and technologies.
  6. Customer-centric mindset, balancing customer needs with business objectives.
  7. Demonstrated ability to work effectively within cross-functional teams.
  8. Preferred: Marketing experience with small to medium-sized enterprises.

Compensation: $137,000 - $199,500 Annual

About Poshmark:

Poshmark is a leading online fashion resale marketplace that thrives on a dynamic community of buyers and sellers. Our platform transforms online selling into an enjoyable, social experience, empowering sellers to turn their closets into successful businesses. Since our inception, we have cultivated a community of over 100 million users and facilitated over $8 billion in gross merchandise value, enabling sellers to earn billions while providing buyers with unique deals and sustainable fashion options.

Why Choose Poshmark?

At Poshmark, we are committed to innovation and seek passionate individuals to help shape our future. We are revolutionizing the industry by merging social connections with e-commerce through data-driven solutions and cutting-edge technology. Our exceptional team is dedicated to delivering an unparalleled social shopping experience to millions of users daily.

Poshmark is an Equal Opportunity Employer, celebrating diversity and fostering an inclusive environment for all employees.

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