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Marketing Manager

2 months ago

National City, California, United States Sessions Ventures LLC Full time
About Sessions Ventures LLC

Sessions Ventures LLC is a pioneering cannabis consumption lounge and dispensary in San Diego, dedicated to providing exceptional products, unparalleled service, and a welcoming environment for all guests.

Job Title: Marketing Manager & Social Media Strategist

We are seeking a highly skilled Marketing Manager & Social Media Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.

Key Responsibilities:
  • Develop and execute marketing strategies to drive brand awareness, customer acquisition, and retention.
  • Create and manage a marketing calendar, coordinating campaigns across digital, social, email, and in-store promotions.
  • Collaborate with the creative team to produce engaging content, including graphics, photos, and videos that reflect our unique brand voice.
  • Plan and execute events and promotions to increase community engagement and visibility.
  • Lead our social media presence across platforms, creating fresh and engaging content.
  • Develop social media strategies that align with broader marketing goals and drive engagement.
  • Identify trends and capitalize on relevant opportunities to keep social media content exciting and on-brand.
  • Plan and execute paid social media advertising campaigns to increase reach and conversions.
  • Monitor social media analytics, adjusting strategies based on data to maximize engagement and ROI.
  • Lead customer experience initiatives across both the dispensary and lounge, ensuring every guest feels welcome and valued.
  • Train staff on best practices to deliver an unforgettable experience, aligning with brand values.
  • Gather and analyze customer feedback to improve the overall experience and implement innovative solutions.
  • Cultivate relationships with influencers, brands, vendors, and community organizations to elevate our brand.
  • Plan and manage in-person and online events that engage the local community and build loyalty.
Requirements:
  • Proven marketing experience, ideally within the cannabis or lifestyle industries, with a deep understanding of cannabis culture and products.
  • Strong social media experience, including content creation and campaign management.
  • Exceptional leadership skills with the ability to manage and inspire a team.
  • Excellent verbal and written communication skills, especially in crafting brand stories.
  • Strong knowledge of social media platforms and analytics tools.
  • Proficiency in marketing tools and software such as Google Analytics, Facebook Ads Manager, and email marketing platforms.
  • Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of marketing experience with a focus on social media strategy and content creation, ideally within the cannabis, hospitality, or lifestyle industries.
What We Offer:
  • A dynamic and innovative work environment.
  • The opportunity to be part of a pioneering cannabis consumption lounge and dispensary in San Diego.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals who are passionate about cannabis culture and customer experience.
How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and a cover letter outlining your qualifications and experience.