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Lead Marketing Strategist for Monetization

2 months ago

Redwood City, California, United States Poshmark, Inc. Full time
Senior Marketing Manager, Monetization

Location: Remote

Company Overview:

Poshmark, Inc. is a premier fashion resale platform that thrives on a dynamic and engaged community of buyers and sellers. Our mission is to make online selling enjoyable, social, and accessible, empowering individuals to transform their closets into successful businesses while sharing their unique styles with the world.

Role Overview:

The Senior Marketing Manager will play a pivotal role within Poshmark's Monetization division. This team is responsible for our flagship offering, Promoted Closet — a premium marketing solution designed to enhance seller success and generate additional revenue for the marketplace. In this capacity, you will focus on expanding the number of sellers utilizing Promoted Closet, engaging with millions of community members through various channels to attract, retain, and re-engage sellers.

Key Responsibilities:

  1. Drive seller growth through effective strategies for acquisition, retention, and re-engagement.
  2. Design and implement lifecycle marketing campaigns to connect with sellers throughout their journey on Poshmark, utilizing email, push notifications, and in-app messaging.
  3. Establish and evaluate key performance indicators (KPIs) and funnels within the seller experience.
  4. Develop a quarterly roadmap of innovative ideas and tactics aimed at achieving seller growth objectives.
  5. Adopt a data-driven methodology: rigorously test and assess all communications and user experiences to ensure positive impacts on key metrics.
  6. Collaborate across departments with Product, Engineering, Analytics, Product Marketing, and Marketing Operations to achieve ambitious growth targets.
  7. Assess and report on the outcomes of initiatives and progress towards established goals.

Qualifications:

  1. A minimum of 5 years of experience in growth marketing, with a proven track record in creating and analyzing lifecycle marketing campaigns across owned channels.
  2. Experience in A/B testing, with a solid history of developing and executing testing strategies.
  3. Strong analytical skills and a commitment to data-informed decision-making.
  4. Experience in leveraging monetary incentives to drive user engagement and business outcomes.
  5. Familiarity with marketing automation tools and technologies.
  6. A principled approach that prioritizes customer needs while balancing business objectives.
  7. Demonstrated ability to work effectively within cross-functional teams.
  8. Preferred: Experience in marketing for small to medium-sized enterprises.

Compensation: Salary range of $137,000 to $199,500 annually.

Why Choose Poshmark?

At Poshmark, we are committed to challenging conventional norms and seeking innovative, passionate individuals to help shape our future. We are transforming the industry by merging social connections with e-commerce through data-driven solutions and cutting-edge technology, optimizing our platform for an unparalleled shopping experience.

Poshmark is an Equal Opportunity Employer. We celebrate diversity and are dedicated to fostering an inclusive environment for all employees.