Director, Product Marketing Strategist

6 days ago

Redwood City, California, United States Electronic Arts Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our mobile product marketing team at Electronic Arts. As a key member of our organization, you will be responsible for developing and executing go-to-market strategies for our mobile games, aligning with financial plans, product roadmaps, and audience insights.

Key Responsibilities
  • Lead a team of mobile product marketers to deliver marketing strategies for a group of mobile games, ensuring alignment with financial plans, product roadmaps, and audience insights.
  • Build relationships with leaders across the organization, including User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing, and Platform Marketing, to drive business goals.
  • Create data-driven marketing strategies to capture target audiences and increase market share, leveraging market trends and consumer insights.
  • Develop frameworks for omni-channel go-to-market campaigns to expand the reach of our products and live services, ensuring measurable results and goals.
  • Collaborate with Finance and studio teams to build financial models and business cases for marketing campaigns, ensuring alignment with business objectives.
  • Conduct ongoing competitive marketing analysis of the mobile games market and our products, informing campaign strategies and execution.
  • Collaborate with studio teams to develop roadmaps that align with acquisition, engagement, and audience growth strategies, ensuring a cohesive marketing approach.
Requirements
  • BA/BS degree in Marketing, Business, or related field.
  • 8+ years of experience developing marketing and go-to-market strategies for live service apps/products and managing marketing campaigns.
  • 5+ years of experience leading a large, diverse, and inclusive team of product marketers.
  • 5+ years of experience collaborating with teams across product, marketing, brand, analytics, and finance.
  • Advanced proficiency in PowerPoint and ability to communicate at all levels of an organization, including executive management.
About Electronic Arts

Electronic Arts is a leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. Our goal is to provide a safe and respectful workplace that empowers our people to thrive in both work and life. We offer a comprehensive benefits package, including paid time off, 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

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