Product Marketing Strategist

7 days ago


Denver, Colorado, United States SonderMind Careers Full time
About the Role

The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning.

Key Responsibilities
  • Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption.
  • Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies.
  • Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors.
  • Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops.
  • Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth.
  • Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations.
  • Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning.
  • Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.
What We Offer
  • A competitive salary range of $150,000-180,000 per year.
  • A generous PTO policy with a minimum of three weeks off per year.
  • Free therapy coverage benefits to ensure our employees have access to the care they need.
  • Competitive Medical, Dental, and Vision coverage with plans to meet every need.
  • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events.
  • Eight weeks of paid Parental Leave.
  • A 401K retirement plan with 100% matching.
  • Travel to Denver 1x a year for annual Shift gathering.
  • Fourteen (14) company holidays.
  • Company Shutdown between Christmas and New Years.
  • Supplemental life insurance, pet insurance coverage, commuter benefits and more.

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