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Lead Product Marketing Strategist

2 months ago

Denver, Colorado, United States Anomali Full time

Company Overview:

Anomali stands at the forefront of the cybersecurity industry, operating from Silicon Valley as a premier AI-Driven Security Operations Platform. Our innovative Anomali Copilot integrates seamlessly into security operations, automating critical tasks and equipping teams with rapid risk insights for management and board presentations. By harnessing a proprietary cloud-native security data lake, we enhance visibility and deliver unmatched speed, scale, and performance while optimizing security analytics costs. Our platform amalgamates ETL, SIEM, XDR, SOAR, and the most extensive global intelligence repository into one cohesive solution, empowering businesses to enhance productivity and retain top talent.

Position Overview:

Anomali is in search of a proactive Senior Product Marketing Manager who will be instrumental in amplifying market visibility, fostering product uptake, and enhancing customer interaction. The ideal candidate will have a robust grasp of the cybersecurity domain, extensive product marketing experience, and a proven track record of converting technical specifications into persuasive value propositions. A self-motivated individual who thrives in a dynamic environment is essential.

Key Responsibilities:

  1. Market Research & Analysis:
    • Conduct comprehensive market research to identify customer requirements, industry developments, and competitive dynamics.
    • Pinpoint market opportunities and customer demographics to inform product positioning and messaging strategies.
  2. Product Messaging & Positioning:
    • Craft clear and impactful product positioning, value propositions, and messaging frameworks.
    • Develop and curate product marketing materials, including datasheets, whitepapers, case studies, presentations, and web content.
  3. Market Entry Strategy:
    • Formulate and implement go-to-market strategies for new product introductions and feature enhancements.
    • Collaborate with cross-functional teams, including product management, sales, and enablement, to ensure effective product launches.
  4. Sales Support:
    • Partner with Sales Enablement and Product Management to create and deliver training resources, including product demonstrations, competitive assessments, and objection handling guides.
    • Equip the sales team with tools and resources to improve their selling effectiveness.
  5. Lead Generation:
    • Collaborate with the Demand Generation team to design and execute campaigns that enhance visibility, generate leads, and support sales goals.
    • Oversee content development for webinars, events, email campaigns, and digital marketing initiatives.
  6. Customer Engagement:
    • Interact with customers to collect feedback, foster relationships, and create case studies and testimonials.
    • Serve as the customer advocate within the organization to guide product development and marketing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, Computer Science, or a related discipline; an MBA is advantageous.
  • Over 5 years of product marketing experience, ideally within the cybersecurity sector.
  • Thorough understanding of TIP and CTI, Security Operations, SIEM, and SOAR technologies and market trends.
  • Demonstrated ability to devise and implement go-to-market strategies and product positioning in the cybersecurity arena.
  • Exceptional written and verbal communication skills, capable of translating technical concepts into accessible language.
  • Strong project management capabilities with the ability to juggle multiple projects concurrently.
  • Experience in collaborating with cross-functional teams and achieving results in a matrixed environment.
  • Familiarity with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.
  • Knowledge of cybersecurity frameworks and compliance standards.
  • A technical background or comprehension of cybersecurity technologies and threat landscapes.

This position is remote and welcomes candidates from various time zones.

Equal Opportunity Employment:

We are committed to ensuring that all qualified individuals have equal opportunities for employment and advancement based on their abilities, qualifications, and potential. Our selection process is merit-based, without regard to disability, race, color, religion, sex, sexual orientation, gender identity, national origin, age, or veteran status.

Compensation Details:

The salary range for this position is $160,000 - $190,000 USD. Please note that this range serves as a guideline, and actual base pay will vary based on factors such as work location, knowledge, skills, and experience. This role may also offer benefits, bonuses, and equity options.