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Growth Marketing Strategist

2 months ago

Denver, Colorado, United States Project Canary Full time

About Project Canary: Project Canary stands at the forefront of delivering on-demand climate insights tailored for emission-intensive industries. Our organization specializes in providing operational intelligence, emissions analytics, and Verified Climate Attributes, all aimed at facilitating the decarbonization of energy systems through the integration of sensor data with real-time analytics.

Our Mission: Initially concentrating on the energy sector, we have analyzed thousands of energy assets and deployed numerous environmental and air quality sensors. Project Canary is uniquely positioned to offer empirical emissions data, supported by our impressive annual recurring revenue and growth trajectory.

Company Achievements:

  • Successfully raised $121M in funding.
  • Achieved Series A funding of $10M.
  • Secured Series B funding of $111M.
  • Recognized as a B-Corporation with a score of 107.6, ranking in the top 5% across two categories.
  • Honored as the Best Company to Work For by prominent local publications.
  • Expanded our workforce by threefold.

Role Overview: The Growth Marketing Strategist will be instrumental in our expansion phase following our Series B funding. This role focuses on enhancing our customer base, ensuring customer retention, and building a reputable brand as we extend our marketing communications beyond domestic borders. Your primary goal will be to identify and maximize growth opportunities throughout the customer engagement funnel.

Key Responsibilities:

  • Identify user insights, segment key demographics, and implement customer acquisition and growth initiatives across both owned and paid channels.
  • Establish measurement frameworks to evaluate the impact of various initiatives and experiments.
  • Enhance customer experiences throughout their journey using A/B and multivariate testing methodologies.
  • Execute acquisition campaigns utilizing a comprehensive digital media mix, including paid search, display, video, and programmatic advertising.
  • Oversee the growth roadmap for website acquisition, informed by both qualitative and quantitative insights.
  • Forecast, measure, and analyze the effectiveness of programs in terms of conversions and overall growth.
  • Utilize digital marketing tools and ad platforms effectively for data visualization and reporting.
  • Optimize marketing automation systems, including workflows and lead scoring.
  • Collaborate with design teams to create visually appealing and effective marketing materials across various platforms.
  • Innovate and implement new growth strategies while evaluating emerging trends and competitors.
  • Work closely with Sales and Customer Success teams to maintain and grow lead databases and track marketing campaign success.
  • Develop dashboards for seamless reporting and collaboration across departments.
  • Gather and analyze feedback from Sales on marketing-generated leads for continuous improvement.

Qualifications:

  • 3-5 years of experience in growth marketing within a B2B or B2C technology or SaaS environment.
  • Proven ability to collaborate with cross-functional teams to launch and expand growth initiatives.
  • Experience in a results-driven setting, adept at analyzing performance and conducting A/B testing.
  • Preferred educational background in marketing, business, or a related field.
  • Proficiency in marketing automation and ABM platforms.
  • Results-oriented mindset with a track record of performance growth across various marketing channels.
  • Ability to multitask and thrive in a fast-paced, entrepreneurial environment.
  • Self-starter with innovative ideas and a proactive approach.

Benefits:

  • Competitive salary range.
  • Comprehensive health, dental, and vision insurance.
  • 401K with company matching.
  • Stock options.
  • Student loan assistance.
  • Unlimited paid time off with a minimum requirement.
  • Paid federal holidays.
  • Fully paid parental leave.
  • Flexible monthly stipend for transportation or wellness.
  • Hybrid work environment.
  • Dog-friendly office.

Project Canary is committed to providing equal employment opportunities and prohibits discrimination of any kind. We value diversity and strive to create an inclusive environment for all employees.