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SEO & Marketing Strategist
2 months ago
Advanced Energy is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes.
We enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare.
Job SummaryWe are seeking a highly skilled SEO & Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing effective SEO strategies across our digital platforms, directing the creation of engaging graphics and copy, and monitoring and reporting on key performance indicators.
Key Responsibilities- SEO Strategy Development: Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization, develop, execute, and continuously refine an SEO strategy aligned with the company's goals.
- Keyword Research: Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.
- On-Page Optimization: Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience, write and optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.
- Technical SEO: Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.
- Off-Page Optimization: Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships, collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.
- Performance Monitoring and Reporting: Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.
- 4-7 years of proven SEO experience, preferably in a start-up or fast-paced environment.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.
- Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.
- SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.
- Competitive compensation package.
- Rich benefits package, including medical, short and long-term disability and life insurance, health savings and flexible spending accounts, generous time off policy, 8 weeks of paid parental leave for both Moms and Dads, company matched 401(k), tuition reimbursement, expanded mental health coverage and employee assistance programs, and other voluntary benefits.
