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Growth Marketing Strategist

2 months ago

Denver, Colorado, United States Project Canary Full time

About Project Canary: Project Canary is a premier provider of on-demand climate insights tailored for emission-intensive industries. Our organization delivers operational insights, emissions data, and Verified Climate AttributesTM aimed at decarbonizing energy systems through the integration of sensor data with real-time analytics.

We pride ourselves on being the leaders in independently verified climate credentials that bolster investment, safety, reporting, and disclosure actions. Our initial focus is on the energy sector, where we have analyzed thousands of energy assets and deployed hundreds of environmental and air quality sensors. This positions Project Canary uniquely to offer empirical emissions data, supported by our impressive annual recurring revenue growth.

Company Highlights:

  • Recognized as a category leader in continuous monitoring.
  • Fundraising achievements totaling $121M.
  • Ranked among the top 5% in two categories as a certified B-Corporation.
  • Named the Best Company to Work For by reputable local publications.
  • Significant headcount growth, tripling in size.

At Project Canary, we believe in fostering a culture where relationships are cherished, feedback is vital, and trust in one another and our offerings is essential. If you thrive in a growth-oriented environment and are passionate about collaborative, mission-driven work, we encourage you to explore this opportunity.

Role Overview: The Growth Marketing Strategist will be instrumental in our expansion efforts following our recent growth phase. This role will focus on enhancing our customer base, ensuring customer retention, and bolstering our brand reputation as we extend our marketing communications beyond domestic borders.

Your primary objective will be to optimize all growth avenues for the organization at every stage of the marketing funnel. You will collaborate with cross-functional teams across sales, product development, technology, and more, bringing cutting-edge climate solutions to various industrial sectors. Utilizing data and experimentation, you will drive growth while continuously testing and refining strategies.

Key Responsibilities:

  • Identify user insights, define key segments, and implement customer acquisition and growth initiatives across both owned and paid channels.
  • Establish measurement frameworks to assess the impact of initiatives and experiments.
  • Enhance customer journey experiences through A/B and multivariate testing.
  • Execute acquisition campaigns across diverse digital media channels, including paid search, display, video, and programmatic advertising.
  • Oversee the website acquisition growth strategy, informed by qualitative and quantitative data.
  • Forecast, measure, and analyze program impacts in terms of conversions and growth, iterating and expanding initiatives over time.
  • Utilize digital marketing tools and analytics platforms for effective visualization and reporting.
  • Optimize marketing automation systems, including workflows and lead scoring.
  • Collaborate with design teams to create impactful marketing materials across various formats.
  • Develop and manage dashboards for seamless reporting and collaboration across departments.

Qualifications:

  • 3-5 years of experience in growth marketing within a B2B or B2C technology or SaaS environment.
  • Proven ability to collaborate with cross-functional teams to launch and expand growth initiatives.
  • Experience in a results-driven setting, analyzing performance and optimizing actions based on data.
  • Degree in marketing, business, or a related field preferred.
  • Proficiency in marketing automation and ABM platforms.
  • Demonstrated success in identifying and executing growth opportunities across various marketing channels.
  • Ability to manage multiple tasks and meet objectives in a fast-paced environment.
  • Self-starter with a proactive approach to problem-solving.

Benefits:

  • Competitive salary range.
  • Comprehensive health, dental, and vision insurance.
  • 401K with company matching.
  • Stock options.
  • Student loan assistance.
  • Unlimited paid time off.
  • Paid parental leave.
  • Flexible work environment.
  • Dog-friendly office.

Project Canary is committed to providing equal employment opportunities and fostering a diverse and inclusive workplace.