Director of Sales and Marketing
6 days ago
Atria Senior Living is seeking a highly motivated and experienced Sales Director to join our team. As a Sales Director, you will be responsible for driving revenue growth and achieving sales targets in our community.
Key Responsibilities- Revenue Generation: Spend over 50% of your time outside of the community generating inquiries to meet and exceed monthly and quarterly revenue targets.
- Referral Development: Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including healthcare providers, hospitals, rehabilitation facilities, and senior organizations.
- Forecasting and Planning: Collaborate with the Executive Director to forecast move-ins accurately and develop a rolling 90-day Sales and Marketing Plan.
- Staff Training and Development: Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
- Customer Engagement: Ensure that responses to inquiries are handled properly, timely, and with appropriate follow-up, demonstrating a sense of urgency regarding occupancy rates.
- Relationship Building: Position the Executive Director or Resident Services Director as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
- Market Analysis: Monitor the market and the competition of other senior living communities outside of Atria.
- Event Planning: Create, market, and implement engaging events for inquiries and local influencers, both inside and outside of the community.
- Resource Development: Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
- Experience: One (1) or more years of related sales experience.
- Education: Bachelor's degree from a four-year college or university preferred.
- Skills: Strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills, and strong organizational skills.
- Confidentiality: Must have the ability to maintain confidentiality.
- Flexibility: Must be organized, detail-oriented, and able to multi-task. As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays.
- Driving Responsibilities: Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle). Must possess a valid driver's license.
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