Marketing Director, Social Media

3 weeks ago


Cambridge, Massachusetts, United States Biogen Full time
About the Role

We are seeking a highly skilled and innovative Associate Director, Marketing - Social Media to lead our social media strategies for Rare Diseases. This role will be responsible for developing and executing social media campaigns that drive engagement and reach for HCPs, patients, and families.

The ideal candidate will have a proven track record of planning and delivering social media engagement strategies at launch and across the product life cycle. They will have expertise in social media management platforms, digital channels governance and operation, digital content strategy, and social media listening.

This is a critical role and visible leader within the North American Organization, requiring the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, site of care team, patients and families, and key advocacy organizations.

Key Responsibilities
  • Develop and execute social media strategy for Rare Diseases within the Rare Disease Franchise.
  • Deliver on social media display advertising utilizing paid, owned, and earned approaches.
  • Develop and lead social media influencer strategy (HCP and Patient).
  • Define critical metrics and implement appropriate Social Listening tracking aligned to Rare Disease strategies.
  • Collaborate with Advocacy, Corporate Communication, and other relevant stakeholders to ensure a cohesive and integrated approach across various channels.
Requirements
  • Bachelor's Degree required; MBA preferred.
  • 7+ pharma or biotech commercial experience; within those, 5+ years of social media marketing experience.
  • Proven track record of planning and delivering social media engagement strategies at launch and across the product life cycle.
  • Specific technical experiences should include knowledge in social media management platforms, digital channels governance and operation, digital content strategy, social media listening.


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