Chief Marketing Communications Director

3 days ago

Cambridge, Massachusetts, United States Harvard University Full time

Communications and Marketing Strategy

  • Provides strategic communications guidance and creative marketing outreach for Harvard University's programs and functional areas, including Development and External Relations, Admissions, Diversity Inclusion and Belonging, and Harvard Divinity School degree programs.
  • Helps direct the university's branding and positioning for fundraising and admissions, building awareness of and engagement with Harvard priorities.
  • Develops and implements internal communications strategies and tools to ensure that Harvard staff, students, and faculty are aware of university programs and priorities and to foster a strong sense of community.
  • Develops internal communications plans to support senior leaders; works with communications colleagues to develop messaging, briefings, and prepare longer-term addresses.
  • Develops and executes a comprehensive digital and social media strategy, enhancing understanding of the digital landscape, audience engagement, and analytics utilization.
  • Provides strategic guidance and resources to foster innovation and the adoption of new technologies and ideas.
  • Ensures all digital content and platforms are accessible and meet the standards set by Harvard's Digital Accessibility Policy.
  • Oversees a publications and editorial strategy for the university that promotes quality and consistency in editorial content and design, efficiency of production, and adherence to production deadlines and allocated budget.

Public Affairs, Media Relations, and Issues Management

  • Provides strategic advice and guidance to senior leaders and faculty on issues management and crisis communications and aligns internal communications and media relations strategies and plans.
  • Manages responses to any university-related incidents that may attract off-campus or university-wide media attention.
  • Oversees local, national, and international media relations plans designed to give appropriate visibility to Harvard faculty members, academic programs, research programs, and student and alumni life.

Marketing

  • Develops plans to understand and act upon trends and developments in the field of graduate religious education worldwide.
  • Develops and promotes the 'brand' of Harvard University—its graphical identity in the market, its distinctive and unique attributes, and strengths in comparison with comparable institutions.

Management and Administration

  • Oversees the Office of Communications with overall responsibility for fiscal management and effective staff engagement and development.
  • Develops long-term strategic and annual operating plans, budgets, and goals for the Office of Communications and effectively manages the successful implementation of those plans.
  • Provides strategic, creative, and editorial direction for the university's print media, digital media, and social media presence and usage.

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