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Strategic Marketing Director

1 month ago

Cambridge, Massachusetts, United States VELSSON Technology Full time
Marketing Manager Job Description

**Role Summary**
The Marketing Manager plays a crucial role in driving business growth and expansion by developing and executing effective marketing strategies. Reporting to the Director of Sales, this position is responsible for understanding customer needs and building brand awareness for VELSSON Technology's products and services.

**Key Responsibilities**
  1. Develop and execute marketing plans to ensure profit growth and expansion of distributors and their products.
  2. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  3. Identify potential new markets and create a plan to enter the market.
  4. Advise the director on the most effective forms of advertising and ensure the appropriate method is used to target the market.
  5. Develop a budget and ROI analysis for all marketing campaigns and gain approval from the director prior to implementation.
  6. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development.
  7. Continually learn about manufacturer trends, products, and services and their benefits to the customer and distributor.
  8. Evaluate market reactions to advertising programs, media placement, and merchandising policy.
  9. Ensure sales members integrate marketing promotions and programs into the customer conversation to demonstrate added value.
  10. Creating engaging and informative content for the website, blog, social media, and other content marketing channels.
  11. Maintain relationships with advertisers including negotiating pricing and establishing marketing campaigns.
  12. Manage the online presence and e-commerce for our Distributors.
  13. Build an annual marketing budget and plan with timelines and present it to the Director for approval.