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Media Relations Specialist

1 month ago

Cambridge, Massachusetts, United States Biogen Full time
Job Overview

Biogen is seeking a highly motivated and detail-oriented Media Relations Specialist to join our Global Media Relations and External Communications team. As a key member of our team, you will play a critical role in managing the company's reputation with journalists and top media outlets, global product and pipeline communications, and analyzing public perception and sentiment about the company.

Key Responsibilities:

  • Support corporate communication campaigns and projects across Biogen.
  • Draft compelling communication materials such as press releases, social media posts, leadership emails, and blogs for corporate announcements.
  • Investigate industry trends, key journalists, corporate awards, and external speaking opportunities at conferences or panel discussions.
  • Utilize A.I. tools and platforms to develop analyses of industry trends and company sentiment.
  • Prepare briefing materials and talking points for executive speaking engagements, journalist interviews, and panel discussions.
  • Support editorial oversight of daily media monitoring.
  • Identify and develop projects and communication materials to support Biogen's position as a leader in innovative science and the company's brand, community and strategy goals.
  • Work cross-functionally with company stakeholders and subject-matter experts to research, write and develop positions as needed.
  • Liaise day-to-day with key business partners, marketing agencies, external stakeholders and internal collaborators in support of project deliverables

Requirements:

  • Demonstrated interest in media/marketing or a passion for science.
  • Strong written and verbal communication skills.
  • Strong sense of urgency and keen attention to detail.
  • Strong research abilities to gather information about industry trends and media contacts and use digital tools to produce analyses.
  • Flexibility to adapt to a fast-paced working environment.
  • Ability to think strategically and execute tactically.
  • Maturity and ability to work cross-functionally with senior internal and external stakeholders.
  • 21st century communicator – strong knowledge of digital platforms, social media, and awareness of emerging technologies as well as traditional tools (Outlook, Microsoft Office, PowerPoint).

Additional Information:

Biogen is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to building a culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.