Media Relations Specialist
3 days ago
Biogen is seeking a highly motivated and detail-oriented Media Relations Specialist to join our Global Media Relations and External Communications team. As a key member of our team, you will play a critical role in managing the company's reputation with journalists and top media outlets, global product and pipeline communications, and analyzing public perception and sentiment about the company.
Key Responsibilities:
- Support corporate communication campaigns and projects across Biogen.
- Draft compelling communication materials such as press releases, social media posts, leadership emails, and blogs for corporate announcements.
- Investigate industry trends, key journalists, corporate awards, and external speaking opportunities at conferences or panel discussions.
- Utilize A.I. tools and platforms to develop analyses of industry trends and company sentiment.
- Prepare briefing materials and talking points for executive speaking engagements, journalist interviews, and panel discussions.
- Support editorial oversight of daily media monitoring.
- Identify and develop projects and communication materials to support Biogen's position as a leader in innovative science and the company's brand, community and strategy goals.
- Work cross-functionally with company stakeholders and subject-matter experts to research, write and develop positions as needed.
- Liaise day-to-day with key business partners, marketing agencies, external stakeholders and internal collaborators in support of project deliverables
Requirements:
- Demonstrated interest in media/marketing or a passion for science.
- Strong written and verbal communication skills.
- Strong sense of urgency and keen attention to detail.
- Strong research abilities to gather information about industry trends and media contacts and use digital tools to produce analyses.
- Flexibility to adapt to a fast-paced working environment.
- Ability to think strategically and execute tactically.
- Maturity and ability to work cross-functionally with senior internal and external stakeholders.
- 21st century communicator – strong knowledge of digital platforms, social media, and awareness of emerging technologies as well as traditional tools (Outlook, Microsoft Office, PowerPoint).
Additional Information:
Biogen is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to building a culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.
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