Social Media Coordinator

4 weeks ago

Cambridge, Massachusetts, United States Harvard University Full time
Job Summary

The American Repertory Theater (A.R.T.) at Harvard University is a leading force in the American theater, producing groundbreaking work that is driven by risk-taking and passionate inquiry.

The Marketing department is responsible for building brand awareness and driving attendance to performances and other programming, generating more than $5.5 million in annual earned revenue.

The department also collaborates with and supports the efforts of the Development and Engagement departments.

Reporting to the Associate Director of Marketing and Communications, the Social Media Coordinator is a key team member in developing and executing the marketing and communications strategies to build audience engagement with artistic, community, and education programs.

This position collaborates with the marketing team to recommend social media strategy and is responsible for implementation.

Key Responsibilities
  • Coordinate and manage A.R.T.'s social media accounts, including Meta and YouTube channels, to maximize reach and engagement and drive sales.
  • Conduct regular analysis of social media strategies and campaigns, as well as researching new tools, technologies, and channels, and stay on top of fast-evolving trends.
  • Collaborate with the digital advertising agency to make regular recommendations to senior marketing and development staff.
  • Responsible for social listening, reporting, and audience response plans, using measurement and social listening tools to generate insights and report on trends.
  • Monitor and respond to patron feedback and questions on all channels, including Meta, X, TikTok, YouTube, Yelp, LinkedIn, and TripAdvisor.
  • Develop influencer strategy by identifying and cultivating key online influencers to gain wider reach and engagement.
  • Create and oversee influencer and fan activation events, in partnership with the Public Relations Director.
  • Collaborate with internal and external partners, including advising cross-departmental teams and partnering with actors, other A.R.T. colleagues, other organizations, and community leaders to amplify reach and attract new audiences.
  • Serve as a key member of the Digital Content team to inform and execute on digital advertising strategy, partnering with the A.R.T.'s digital advertising agency to maximize engagement and revenue.
  • Serve as a key member of the crisis communications team and collaborate closely with senior leadership team.
Requirements
  • Five years' relevant work experience, or an equivalent combination of relevant work experience and education beyond high school.
  • Ability to work evenings and weekends for in-person events and occasional crisis communications.
  • Bachelor's degree.
  • Excellent written and verbal communication skills.
  • Experience overseeing a variety of social media channels for highly visible companies and/or non-profit organizations.
  • Superior judgment, sensitivity, and responsiveness to diverse audience feedback on a variety of subject matters.
  • Ability to provide initiative, independent judgment, confidentiality, and creativity in the resolution of complex and sensitive communications challenges.
  • Comfortable presenting concepts and collaborating with internal teams to source and present content and achieve business goals.
  • Meticulous proofreading skills.
  • Data-driven orientation with ability to synthesize and analyze social media metrics to set direction and make recommendations.
  • Strong organizational skills with ability to prioritize multiple tasks in a fast-paced environment.
  • Familiarity with the Adobe Creative Suite and video editing software, with ability to do light editing of existing content.
  • Commitment to leading with Anti-Racism, Equity, Diversity, and Inclusion principles.
  • Demonstrable experience advocating for equity, diversity, inclusion, and anti-racism in their practice.
Benefits

We invite you to visit Harvard's Total Rewards website (https://www.harvard.edu/careers/total-rewards) to learn more about our outstanding benefits package, which may include:

  • Paid Time Off: 3-4 weeks of accrued vacation time per year, 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary caregivers.
  • Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits.
  • Work/Life and Wellness: Child and elder/adult care resources, including on-campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
  • Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
  • Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
  • Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
  • Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
  • Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes, and pre-tax transit passes, biking benefits, and more.
  • Harvard Facilities Access, Discounts, and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process.

All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only).

Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

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