Marketing Director

4 weeks ago

Cambridge, Massachusetts, United States VELSSON Technology Full time
Job Title: Marketing Manager

VELSSON Technology is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive business growth and expansion.

Key Responsibilities:
  • Develop and execute marketing plans and programs to ensure profit growth and expansion of distributors and their products.
  • Improve the brand influence of VELSSON in the North American market.
  • Establish positioning, identify target customer, and develop marketing plans with specific objectives across different channels and segments.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Identify potential new markets and create a plan to enter the market.
  • Advise the director on the most effective forms of advertising and ensure the appropriate method is used to target the market.
  • Develop a budget and ROI analysis for all marketing campaigns and gain approval from the director prior to implementation, spending, and launch.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
  • Continually learn about manufacturer trends, products, and services and their benefits to the customer and distributor, demonstrate and share the knowledge as required.
  • Evaluate market reactions to advertising programs, media placement, and merchandising policy.
  • Ensure sales members integrate marketing promotions and programs into the customer conversation where appropriate to demonstrate added value to the customer, completing any necessary administration as appropriate.
  • Create engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
  • Maintain relationships with advertisers, including negotiating pricing and establishing marketing campaigns.
  • Manage the online presence and e-commerce for our Distributors, ensuring that the distributor's websites are updated in a timely manner at the beginning of each month to reflect the manufacturers' monthly marketing campaigns.
  • Build an annual marketing budget and plan with timelines, present the plan to the Director for approval, and incorporate the budget into the annual financial forecasts.
Requirements:
  • Proven success in developing marketing plans and campaigns.
  • Excellent written and verbal communication skills.
  • Familiarity with the bio-pharmaceutical industry, developing process, and equipment preferred.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Bachelor's degree (or equivalent) in marketing, business, or related field.
  • Over five years related experience and/or training; or equivalent combination of education and experience.
  • Proficiency with online marketing and social media strategy.
  • Proven success in designing interactive applications and networking platforms.
  • Willingness to travel.
  • Established contacts in media.

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