Marketing Director

3 days ago

Cambridge, Massachusetts, United States VELSSON Technology Full time
Job Title: Marketing Manager

VELSSON Technology is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive business growth and expansion.

Key Responsibilities:
  • Develop and execute marketing plans and programs to ensure profit growth and expansion of distributors and their products.
  • Improve the brand influence of VELSSON in the North American market.
  • Establish positioning, identify target customer, and develop marketing plans with specific objectives across different channels and segments.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Identify potential new markets and create a plan to enter the market.
  • Advise the director on the most effective forms of advertising and ensure the appropriate method is used to target the market.
  • Develop a budget and ROI analysis for all marketing campaigns and gain approval from the director prior to implementation, spending, and launch.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
  • Continually learn about manufacturer trends, products, and services and their benefits to the customer and distributor, demonstrate and share the knowledge as required.
  • Evaluate market reactions to advertising programs, media placement, and merchandising policy.
  • Ensure sales members integrate marketing promotions and programs into the customer conversation where appropriate to demonstrate added value to the customer, completing any necessary administration as appropriate.
  • Create engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
  • Maintain relationships with advertisers, including negotiating pricing and establishing marketing campaigns.
  • Manage the online presence and e-commerce for our Distributors, ensuring that the distributor's websites are updated in a timely manner at the beginning of each month to reflect the manufacturers' monthly marketing campaigns.
  • Build an annual marketing budget and plan with timelines, present the plan to the Director for approval, and incorporate the budget into the annual financial forecasts.
Requirements:
  • Proven success in developing marketing plans and campaigns.
  • Excellent written and verbal communication skills.
  • Familiarity with the bio-pharmaceutical industry, developing process, and equipment preferred.
  • Strong project management, multitasking, and decision-making skills.
  • Metrics-driven marketing mind with an eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Bachelor's degree (or equivalent) in marketing, business, or related field.
  • Over five years related experience and/or training; or equivalent combination of education and experience.
  • Proficiency with online marketing and social media strategy.
  • Proven success in designing interactive applications and networking platforms.
  • Willingness to travel.
  • Established contacts in media.

  • Marketing Insights Director

    4 weeks ago

    Cambridge, Massachusetts, United States Philips North America Full time

    Job Title: Marketing Insights DirectorPhilips North America is seeking a highly skilled Marketing Insights Director to join our team. As a key member of our Central Marketing team, you will play a pivotal role in crafting and executing the marketing analytics roadmap.Key Responsibilities:Develop and execute comprehensive demand generation strategies for lead...

  • Marketing Director

    1 day ago

    Cambridge, Massachusetts, United States Harvard University Full time

    Job Title: Marketing LeadHarvard University is seeking a highly skilled Marketing Lead to join our team at the Harvard Graduate School of Education (HGSE). The Marketing Lead will play a critical role in enabling HGSE Professional Education to reach thousands of educators annually with evidence-based professional learning programs.The Marketing Lead will be...

  • Marketing and Events Director

    2 weeks ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Job Title: Assistant Director, Marketing and Events, CSAIL AlliancesJoin the Massachusetts Institute of Technology as the Assistant Director, Marketing and Events, CSAIL Alliances. This role will lead the development and execution of both online and traditional marketing strategies, as well as event management to enhance brand awareness, recruit new members,...

  • Marketing and Events Director

    3 days ago

    Cambridge, Massachusetts, United States Massachusetts Institute of Technology Full time

    Job Title:Assistant Director, Marketing and Events, CSAIL AlliancesJob Summary:We are seeking a highly skilled and experienced Assistant Director, Marketing and Events, to lead the development and execution of both online and traditional marketing strategies, as well as event management to enhance brand awareness, recruit new members, engage students, and...

  • Director of Brand Marketing

    14 hours ago

    Cambridge, Massachusetts, United States Insurify Full time

    Brand Marketing DirectorAt Insurify, we're changing the way millions of people compare, buy, and manage insurance with artificial intelligence, technology, and superior product design. We're seeking a Brand Marketing Director to drive our evolution from a leader in performance marketing to a consumer brand that acquires a more balanced marketing mix.Key...

  • Marketing Insights Director

    4 weeks ago

    Cambridge, Massachusetts, United States Philips North America Full time

    Job Title: Marketing Insights DirectorPhilips North America is seeking a highly skilled Marketing Insights Director to join our team. As a key member of our Central Marketing team, you will play a pivotal role in crafting and executing the marketing analytics roadmap.About the Role:This is a high-visibility position that requires a strong leader with a...

  • Market Access Director

    3 days ago

    Cambridge, Massachusetts, United States Vericel Corporation Full time

    Market Access, National Account Director (Burn Care)Vericel Corporation, a leader in advanced therapies for the sports medicine and severe burn care markets, is seeking a top-performing Medical Affairs professional to join our team.Position Summary: The Market Access, National Account Director (Burn Care) is responsible for leading and managing key market...

  • Digital Marketing Director

    4 days ago

    Cambridge, Massachusetts, United States Flagship Ventures Full time

    Director of Digital MarketingFlagship Pioneering is a bioplatform innovation company that invents and builds platform companies, each with the potential for multiple products that transform human health or sustainability. We are seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This individual will...

  • Digital Marketing Director

    4 weeks ago

    Cambridge, Massachusetts, United States Flagship Ventures Full time

    Job Title: Director of Digital MarketingWe are seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This role will be responsible for delivering key projects and initiatives that are critical to our business, including digital go-to-market strategy and execution, partnership with large digital platforms,...

  • Digital Marketing Director

    5 days ago

    Cambridge, Massachusetts, United States Flagship Ventures Full time

    Job Title: Director of Digital MarketingWe are seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This individual will deliver on key projects and initiatives that are critical to our business, including digital go-to-market strategy and execution, partnership with large digital platforms, and digital...

  • Marketing Insights Director

    3 days ago

    Cambridge, Massachusetts, United States Philips Full time

    Job Title: Marketing Insights DirectorThe Marketing Insights Director plays a pivotal role in crafting and executing the marketing analytics roadmap for the Central Marketing team.Key Responsibilities:Develop and execute comprehensive demand generation strategies for lead acquisition, pipeline growth, and revenue generation.Segment target audiences...

  • Marketing Insights Director

    3 days ago

    Cambridge, Massachusetts, United States Philips North America Full time

    Job Title Marketing Insights Director (Cambridge, MA)Job DescriptionThe Director of Marketing Insights and Analytics plays a pivotal role in crafting and executing the marketing analytics roadmap for the Central Marketing team. They drive alignment between Central Marketing, Business Unit (BU) Marketing, and North America Sales, enhancing the organization's...

  • Director of Market Development

    3 weeks ago

    Cambridge, Massachusetts, United States Vericel Corporation Full time

    Job Title: Director of Market DevelopmentVericel Corporation is seeking a highly skilled and experienced Director of Market Development to join our team. As a key member of our Commercial Team, you will be responsible for developing and executing market development strategies to drive increased awareness, adoption, and growth of our products, particularly...

  • Marketing Insights Director

    3 weeks ago

    Cambridge, Massachusetts, United States Philips Full time

    About the RoleWe are seeking a highly skilled Marketing Insights Director to join our team at Philips. As a key member of our Central Marketing team, you will play a pivotal role in crafting and executing the marketing analytics roadmap.Key ResponsibilitiesDevelop and execute comprehensive demand generation strategies for lead acquisition, pipeline growth,...

  • Digital Marketing Operations Director

    1 week ago

    Cambridge, Massachusetts, United States Biogen Full time

    About This RoleBiogen is seeking a highly skilled Digital Marketing Operations Director to join our North American Marketing Operations team. As a critical partner to our US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple Therapeutic Areas, and...

  • Digital Marketing Operations Director

    3 days ago

    Cambridge, Massachusetts, United States Biogen Full time

    Job OverviewBiogen is seeking a seasoned Digital Marketing Operations Director to join our North American Marketing Operations team. As a critical partner to our US marketing teams, you will be accountable for executing digital marketing tactics with a focus on Web and Email development in support of multiple Therapeutic Areas, and Biosimilars.You will...

  • Digital Marketing Operations Director

    3 weeks ago

    Cambridge, Massachusetts, United States Biogen Full time

    About This RoleWe are seeking a highly skilled Associate Director, Marketing Operations Digital Production to join our North American Marketing Operations team. As a critical partner to Biogen's US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple...

  • Digital Marketing Operations Director

    2 weeks ago

    Cambridge, Massachusetts, United States Biogen Full time

    About This RoleWe are seeking a highly skilled Associate Director of Marketing Operations Digital Production to join our North American Marketing Operations team. As a critical partner to Biogen's US marketing teams, you will be accountable for the execution of digital marketing tactics with a focus on Web and Email development in support of multiple...

  • Director of Product Marketing, Healthcare Informatics

    3 weeks ago

    Cambridge, Massachusetts, United States Philips North America Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Product Marketing, Healthcare Informatics to lead our product marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing go-to-market strategies, collaborating with cross-functional teams, and analyzing market trends...

  • Marketing Director

    20 hours ago

    Cambridge, Massachusetts, United States Peak Support LLC Full time

    Job Title: Head of MarketingPeak Support LLC is seeking a seasoned marketing leader to drive growth and revenue for our company.The ideal candidate will have a proven track record of success in B2B marketing, with expertise in demand generation, content marketing, and paid advertising.The Head of Marketing will oversee a team of 5-6 people in the U.S. and...