Marketing Director

4 weeks ago

Cambridge, Massachusetts, United States Harvard University Full time
Job Title: Marketing Lead

Harvard University is seeking a highly skilled Marketing Lead to join our team at the Harvard Graduate School of Education (HGSE). The Marketing Lead will play a critical role in enabling HGSE Professional Education to reach thousands of educators annually with evidence-based professional learning programs.

The Marketing Lead will be responsible for managing comprehensive, multi-channel, integrated marketing strategies that achieve vital enrollment targets for a portfolio of 20+ professional development programs. This role will develop and drive program marketing plans and campaigns, in collaboration with the relevant stakeholders (including portfolio directors, sales and engagement staff, marketing content managers, faculty, and alumni) and manage contractors and vendors assigned to the campaigns.

The Marketing Lead must have a marketing and communications background and must be a highly collaborative, detail-oriented, and adaptable team member. A successful candidate will also be an agile project manager and a self-starter with a creative and entrepreneurial spirit and with experience and track record in product marketing, demand generation, and demand capture as well as hands-on technical abilities with email marketing, html, project management software, and google analytics.

Key Responsibilities:

  • Develop full understanding of HGSE Professional Development's mission, impact goals, organizational values, program offerings, and target audiences served by HGSE Professional Education.
  • Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio's marketing campaigns and initiatives.
  • Manage and guide internal and external resources, including copywriters, graphic designers, HTML developers, brochure vendors, social media partners, etc.
  • Manage the production of all aspects of web and multimedia content for each program in the portfolio.
  • Allocate the marketing budget dedicated for each program, breaking it down into most effective marketing channels including, ads, email, social media, digital and print advertising, conferences, and other direct marketing.
  • Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.
  • Partner with the Senior Marketing Manager to implement Search Engine Optimization (SEO) recommendations, program updates, and content creation.
  • Collaborate with professional education partners to ensure they receive all marketing assets and communication they need to ensure that all their marketing needs and goals are met.
  • Engage with professional education associations to secure opportunities for presenting at their conferences, utilizing calls for proposals, sponsorships, and or partnership agreements to enhance our visibility and outreach.
  • Build and maintain strong relationships across functional teams, working collaboratively with program managers/directors, admissions, and finance to identify new marketing opportunities, surface opportunities for enablement, process improvements, or optimization – keeping user experience and marketing goals in mind.

Requirements:

  • Marketing and communications background.
  • Highly collaborative, detail-oriented, and adaptable team member.
  • Agile project manager and self-starter with a creative and entrepreneurial spirit.
  • Experience and track record in product marketing, demand generation, and demand capture.
  • Hands-on technical abilities with email marketing, html, project management software, and google analytics.

Benefits:

  • Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
  • Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
  • Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
  • Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
  • Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
  • Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
  • Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
  • Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
  • Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Work Format:

This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

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