Programmatic Advertising Senior Specialist

2 weeks ago

Philadelphia, Pennsylvania, United States CMI Media Group Full time


Position at CMI Media Group

CMI Media Group, a premier agency specializing in healthcare media planning and buying, is on the lookout for a skilled and knowledgeable Programmatic Advertising Senior Specialist to enhance our vibrant team. In this pivotal role, you will be instrumental in designing and refining programmatic advertising initiatives for our extensive range of healthcare clients. If you possess a strong affinity for data-driven strategies, a comprehensive grasp of programmatic advertising, and the capability to excel in a dynamic setting, we encourage you to consider this opportunity.

Key Responsibilities:

Strategic Planning: Partner with interdisciplinary teams to formulate and execute programmatic advertising initiatives that align with client objectives and aspirations.

Campaign Oversight: Manage the complete lifecycle of programmatic campaigns, encompassing setup, optimization, and performance evaluation across various demand-side platforms (DSPs) and channels.

Insightful Analysis: Employ analytical tools and methodologies to extract actionable insights, enhance campaign outcomes, and deliver strategic guidance to clients.

Target Audience Development: Create and implement audience targeting methodologies to optimize campaign success and engage specific healthcare demographics.

Industry Knowledge: Remain informed about the latest trends, technologies, and best practices in programmatic advertising to ensure CMI Media Group stays at the forefront of industry advancements.

Team Collaboration: Collaborate closely with internal departments, including media planning, analytics, and creative, to ensure the seamless integration of programmatic strategies with overall media initiatives.

Client Engagement: Serve as a primary contact for programmatic-related inquiries, offering regular updates, insights, and performance analyses to clients.

Qualifications:
  • 4+ years of practical experience in programmatic advertising, ideally within the healthcare or pharmaceutical sector.
  • Expertise in utilizing DSPs, ad exchanges, and other programmatic platforms, with a preference for Trade Desk experience.
  • Strong analytical capabilities with the proficiency to interpret and convert data into actionable strategies.
  • Exceptional communication and presentation abilities.
  • Detail-oriented with a proactive and collaborative mindset.
If you are enthusiastic about the chance to impact our clients' success through innovative programmatic strategies, we welcome your application. CMI Media Group is an equal opportunity employer, committed to fostering diversity and creating an inclusive workplace for all employees.

ALL FOR GOOD
CMI Media Group and Compas are built on the principles of inclusion and diversity. It is ingrained in our core values. Challenging the status quo is where we began, and it continues to drive us as a leader in health, a vital partner, and a supportive environment for our employees. We are a collective of individuals who aspire to make a difference and celebrate uniqueness, giving voice to and genuinely listening to our people and partners. We believe in more than just "all"; we believe in "all for good."

CMI Media Group and Compas are equal opportunity employers and consider applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We are dedicated to creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

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