Programmatic Advertising Strategist
1 week ago
CMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team.
About the Role- Develop and implement data-driven programmatic advertising strategies aligned with client goals and objectives, leveraging industry trends and best practices.
- Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various demand-side platforms (DSPs) and advertising exchanges.
- Utilize advanced data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients, driving business growth and revenue.
- Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences, utilizing data-driven approaches and industry expertise.
- Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation and excellence.
- Collaborate closely with internal teams to ensure seamless integration of programmatic strategies with overall media plans, driving business success and client satisfaction.
- Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients, ensuring transparency and accountability.
- 4+ years of hands-on experience in programmatic advertising, preferably within the healthcare or pharmaceutical industry, with a proven track record of success.
- Proficiency in using DSPs, ad exchanges, and other programmatic platforms, with a strong understanding of trade Desk and industry-standard technologies.
- Strong analytical skills with the ability to interpret and translate data into actionable insights, driving business decisions and growth.
- Excellent communication and presentation skills, with the ability to effectively communicate complex data insights and programmatic strategies to clients and stakeholders.
- Detail-oriented with a proactive and collaborative approach, with a strong focus on delivering high-quality results and exceeding client expectations.
CMI Media Group is an equal opportunity employer, committed to creating an inclusive and diverse work environment that values diversity and promotes equal opportunities for all employees.
We believe in fostering a dynamic and inclusive work environment that celebrates diversity and promotes equal opportunities for all employees, driving business success and growth.
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