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Advertising Media Strategist

2 months ago

Philadelphia, Pennsylvania, United States DiD Agency Full time

Overview:

Company Overview

At DiD Agency, we are dedicated to ethical practices that benefit our clients, team members, and the wider community. Our work is a testament to our commitment to excellence. With extensive experience in the health and wellness sector, we simplify complex narratives into impactful stories that resonate with healthcare professionals and patients alike. Our diverse and multifunctional teams ensure timely project delivery, budget adherence, and innovative solutions that engage audiences effectively. Recognized as a top workplace, we take pride in fostering a diverse and inclusive culture, prioritizing career growth, and maintaining a healthy work-life balance.

Position Summary:

DiD Agency is seeking an Advertising Media Strategist who will conduct evaluations to identify the most effective advertising strategies and provide analytical and creative insights to enhance advertising content. This role involves aligning advertising data with the media consumption habits of target audiences.

Key Responsibilities:

  • Lead media strategy development for designated client teams, ensuring senior oversight when necessary.
  • Facilitate communication with clients and collaborate closely with account teams to remain engaged in the daily operations of the assigned brand.
  • Ensure accurate transmission of project details to the team, clearly defining tasks and delegating responsibilities to appropriate members; keep leadership informed of impending deadlines.
  • Possess a comprehensive understanding of the processes involved in creating strategic media plans; define the media strategic framework and guide team efforts on media tactic and message recommendations.
  • Mentor junior media team members, fostering their development by enhancing strategic thinking and aligning capabilities with brand objectives; ensure that planner recommendations meet and exceed campaign expectations.
  • Support media-related new business development initiatives.
  • Engage in and support corporate initiatives.
  • Identify opportunities to improve the quality and effectiveness of current strategic media and analytics services.
  • Act as a subject matter expert in media for the organization.

Qualifications:

  • A minimum of 5-7 years of experience in advertising, marketing, or a related field.
  • Proven experience in planning, strategy, and related communications.
  • Experience in the pharmaceutical and/or healthcare marketing sectors.
  • Demonstrated ability to manage and coordinate multiple strategic projects across various client and internal teams.
  • Established track record as a cross-channel media planner.

Our Commitment:

At DiD Agency, we believe in creating a culture of authenticity where individuals can express themselves, forge genuine connections, and find joy in their work. We empower our team members to pursue growth and advancement through meaningful learning and development opportunities.

Our core values reflect our collective efforts and guide our decisions, ensuring a positive impact on the lives of clients, patients, healthcare professionals, and colleagues.

  • Compassionately Human: We consider the human impact of our actions.
  • Accountable Allies: We serve as trusted strategic partners for our clients.
  • Invent with Intent: We develop meaningful solutions to address real challenges.
  • Courageously Curious: We encourage disruptive thinking.

Equal Opportunity Commitment: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.

We are committed to providing an inclusive and accommodating recruitment process. If you require any accommodations during the interview process, please reach out to us.