Regional Marketing Manager

2 weeks ago

Des Moines, Iowa, United States WILDE CHIPS Full time

About WILDE:

At Wilde Brands, we believe that snacking should be an experience, not just a pastime. Our mission is to revolutionize the salty snack industry by creating products that allow individuals to embrace life actively. Founded in Nashville, Tennessee, Wilde Chips emerged in 2019, driven by the vision of entrepreneur Jason Wright, who aimed to provide 'junk food for healthy people.' Our flagship product, Wilde Chips, is a pioneering line of protein-rich chips made from Chicken Breast, Egg Whites, and Bone Broth.

Position Overview:

WILDE is on the lookout for a proactive and results-oriented Regional Marketing Manager to elevate our brand presence and product visibility through strategic store engagements, experiential marketing events, and in-store demonstrations. The ideal candidate will focus on driving sales growth, fostering relationships with retail partners, and enhancing brand recognition across their assigned territory. A self-motivated individual with exceptional communication skills and a background in field marketing and sales will thrive in this role, which involves spending 80% of the time in the field.

Key Responsibilities:

In-Store Engagement:

  • Establish and nurture strong connections with key retailers and decision-makers within the designated area.
  • Execute WILDE shopper marketing initiatives to boost sales by improving the customer shopping experience.
  • Lead and oversee a local team of 3-6 Brand Ambassadors to facilitate product sampling events at strategic retail locations.
  • Develop and maintain partnerships with retail stakeholders to ensure optimal product placement and promotional displays.
  • Collaborate closely with direct supervisors to strategize and plan efforts aimed at increasing sales through retail engagement and event activations.
  • Stay informed about industry trends and competitor activities to shape effective marketing strategies.

Experiential Marketing:

  • Conduct in-store product demonstrations to support retailer marketing initiatives.
  • Organize and execute events, trade shows, and in-store demos to promote our brand and products.
  • Manage inventory and oversee the setup and breakdown of event materials and equipment.
  • Build rapport with event attendees and key industry stakeholders.
  • Work collaboratively with cross-functional teams, including marketing, sales, and operations, to align on campaign goals and execution plans.
  • Provide insights to the marketing team regarding the effectiveness of marketing strategies and campaigns.
  • Travel to various locations as necessary for marketing activities.

Qualifications:

  • Bachelor's degree in business, marketing, or a related discipline.
  • 3+ years of experience in field marketing and/or sales, preferably within the grocery sector.
  • 2+ years of experience in a leadership role managing and motivating a team.
  • Flexible schedule, as this position does not adhere to traditional 9-5 hours.
  • Demonstrated success in achieving sales objectives.
  • Outstanding communication and interpersonal abilities.
  • Strong negotiation and problem-solving skills.
  • Ability to work independently and manage time efficiently.
  • Willingness to travel and adapt to flexible working hours.
  • Possession of a valid driver's license and reliable transportation.

If you are enthusiastic about field marketing and sales, possess a strong work ethic, and are eager to contribute to the growth of a dynamic brand in the consumer packaged goods industry, we invite you to explore this exciting opportunity.

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