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Marketing & Design Manager

2 months ago

Des Moines, Iowa, United States Dotdash Meredith Full time

About The Position | Major goals and objectives and location requirements

We're seeking an energetic, collaborative, and creative Marketing & Design Manager to join our award-winning (and growing) team.

Dotdash Meredith Travel Marketing (DDMTM) is an industry leader in custom lifestyle travel content that specifically supports destinations and attractions across the country. This position will consistently deliver a high standard of client service, beautiful functional design, creative ideation and effective promotional packages—working within internal quality standards and exceeding client expectations. This role requires a keen eye for translating client's brands. Strong attention to detail is a must, and experience communicating effectively with other internal stakeholders, including editorial leadership and account directors, is essential.

A strong desire to stay on top of design trends in print, interactive, usability, and social is an expectation, and a strong interest in other production mediums (ex: video) is a plus.

A creative portfolio is a requirement for consideration.

Responsibilities may include:

Creation of client marketing assets. Examples include:

  • Promotional assets for printed guides
  • Creation of assets such as lightboxes (pop ups) for email acquisition on client websites
  • Instagram highlights for clients' instagram pages
  • Downloadable Guides
  • Large issue blow-ups
  • Issue promo videos for client projects
  • Social media content packages
  • Digital content packaging and delivery
  • Digital issue coordination, review and delivery
  • Photo acquisition, album creation, location matrix and archive delivery
  • Issue location indexing
  • Development of advertiser co-ops for client visitor's guides as well as house ads

Creation and management of internal marketing assets. Examples include:

  • Conference materials
  • Digital & social mocks for new pitches
  • Creation of Media Kits
  • Case study builds and maintenance
  • Self-promotion materials - print and digital, social and newsletters
  • Website regular maintenance
  • Maintenance of marketing assets, such as IOs, media kits

Hybrid 3x a week- Des Moines, Iowa

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team: | The Team and/or Brand.

____________________________________________________________________________________________

Backed by one of the world's largest media companies, Dotdash Meredith Travel Marketing has become the go-to brand content consultant in the travel market, specializing in lifestyle-based storytelling for some of the world's largest and most prestigious DMOs.

This travel-focused content team leverages vast industry expertise, research-backed insights into consumer habits and trends, and deep digital capabilities to create custom solutions. No matter the client, the DDMTM team raises its profile while packing the market with award-winning creative on its behalf.

For almost 30 years, Pure Michigan's travel guides have come to life in DDMTM's studio, and the team helped Visit California grow its tourism marketing efforts from a single print travel guide into a far-reaching brand voice that includes print, web, video, and podcasts.

DDMTM's journalistic approach—intentional, aspirational stories and images—creates powerful moments that linger. Dotdash Meredith's unmatched scale and reach ensure that the messaging is seen, read, and acted upon by the right audience, ultimately driving tourism revenue.

The Dotdash Meredith Travel Marketing team operates innovatively and collaboratively, taking an agency-like approach to managing creative work for partners. Their flexibility and general spirit are evident in their close collaboration with various creative agencies on behalf of their clients.

About The Positions Contributions:

Weight %

Accountabilities, Actions and Expected Measurable Results

80%

Creation of client marketing assets for high revenue enterprise clients per list above

20%

Creation and management of internal marketing assets per list above

The Role's Minimum Qualifications and Job Requirements

Education:

  • Graphic design/visual communications degree or equivalent experience.

Experience:

  • 5+ years marketing/design experience required

Specific Knowledge, Skills, Certifications and Abilities:

  • Must be a quick study and willing to dive into projects that may be unfamiliar.
  • Fluency in Adobe Creative Suite is required.
  • Familiarity with Airtable or other project management software is a plus.
  • Must be comfortable working with all types of media—video, still photography, print and digital projects.

% Travel Required (Approximate): 0-10% (Travel not anticipated but may be occasionally required)