Lead Marketing Strategist for Integrated Solutions

2 weeks ago

San Francisco, California, United States Block Inc Full time
Company Overview

Block Inc. is a pioneering technology firm that originated with a vision in 2013. Initially designed to simplify peer-to-peer transactions, Cash App has evolved into a multifaceted platform, introducing innovative financial services, including Afterpay/Clearpay, aimed at enhancing the way our 47 million monthly active users manage their finances. Our mission is to transform the global perception of money, making it more relatable, accessible, and available at all times.

With a diverse workforce operating from various locations, including remote setups, our culture emphasizes creativity, collaboration, and impactful contributions. Since our inception, we have embraced a distributed work model, ensuring that our employees thrive in an environment tailored to foster innovation and productivity.

Position Overview

We are seeking a dynamic and results-driven Lead Marketing Strategist for Integrated Solutions to join our team. This role will spearhead the integrated marketing initiatives for Cash App's Commerce division (Afterpay + Cash App Pay). The ideal candidate will possess extensive experience collaborating with commercial retailers and leading a team dedicated to crafting cohesive consumer marketing strategies that also engage third-party partners. The ability to thrive in a fast-paced setting, coupled with exceptional communication and presentation skills, is essential for success in this role.

Key Responsibilities
  • Direct Afterpay's integrated marketing initiatives in the U.S. while closely collaborating with Afterpay International to ensure brand consistency on a global scale.
  • Conceptualize, develop, and implement campaigns that enhance consumer awareness and adoption of Cash App's commerce offerings (pay now and pay later).
  • Create and execute a content strategy and calendar that effectively communicates our value proposition to resonate with our target audience.
  • Work in partnership with marketing channels (B2B and B2C), Creative, Data Science, and communications teams to flawlessly execute launch strategies.
  • Design integrated marketing campaigns that support third-party partners during peak retail periods and critical partnership phases.
  • Develop compelling, customer-focused product positioning and oversee the launch and adoption of commerce solutions.
  • Collaborate with Customer Insights & Data Science to gather insights that inform campaign strategies.
  • Engage with Product & Customer Insights to establish feedback mechanisms on marketing effectiveness, brand health, and opportunities for improvement.
  • Partner with Creative teams and external agencies to develop campaign platforms, assets, and ongoing content.
  • Act as a champion for enhancing the overall brand experience across all customer touchpoints.
Qualifications
  • 12+ years of relevant experience in integrated marketing, product marketing, and/or brand marketing.
  • A minimum of 5+ years of direct experience in integrated marketing.
  • Experience in technology, financial services, or retail sectors is preferred.
  • Demonstrated success in leading cross-functional teams.
  • Strong verbal and written communication skills, with the ability to distill complex information into clear action plans.
  • Data-driven mindset with robust analytical capabilities.
  • A collaborative team player who is accountable, proactive, and solution-oriented.
  • Proficient in analyzing data to extract actionable insights.
Additional Information

Block adopts a market-based approach to compensation, which may vary based on geographic location. The successful candidate's compensation will be determined by job-related skills, experience, qualifications, and market conditions.

Our comprehensive benefits package includes:
  • Healthcare coverage (Medical, Vision, and Dental insurance).
  • Health Savings Account and Flexible Spending Account.
  • Retirement Plans with company matching.
  • Employee Stock Purchase Program.
  • Wellness initiatives, including mental health resources and financial planning support.
  • Paid parental and caregiving leave.
  • Generous paid time off, including 12 paid holidays.
  • Paid sick leave (1 hour per 26 hours worked, capped at 80 hours per calendar year for non-exempt employees).
  • Learning and Development opportunities.
  • Paid Life insurance, AD&D, and disability benefits.
We are committed to fostering an inclusive economy and workplace, ensuring equal access to opportunities for all individuals. Block is an equal opportunity employer, dedicated to evaluating all candidates consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.

We strive to create a fair and inclusive interview process, providing reasonable accommodations to candidates with disabilities throughout the recruitment journey.

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